The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

• #726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone

  If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI.Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics dashboards. To help me discuss this topic, I’d like to welcome Sean King, Chief Revenue Officer and GM of Media & Entertainment at Veritone. About Sean King Sean King is the Chief Revenue Officer & GM, Commercial at Veritone, leading all sales and marketing activities for the organization in addition to overseeing Veritone’s Commercial division, including SaaS technologies and managed services. With a keen ability to drive growth and operational excellence, Sean has played a pivotal role in scaling Veritone’s AI-driven solutions. His leadership was instrumental in establishing Veritone Licensing as North America’s premier AI-powered content licensing firm and in guiding Veritone One to become a top AI-driven audio and influencer advertising agency before its successful divestiture in 2024. With over 20 years of experience in sales management, technology operations and strategic partnerships, Sean is passionate about optimizing business operations, unlocking new opportunities and applying AI and synthetic media to drive innovation. Sean King on LinkedIn: https://www.linkedin.com/in/ryansteelberg/ Resources Veritone: https://www.veritone.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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• #725: Consumer confidence...and caution...with Eric Miao, Attentive

  Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive. About Eric Miao Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/ Resources Attentive: https://www.attentive.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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• #724: Social commerce and the customer journey with Janna Navarro, Wpromote

  Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we’re going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.To help me discuss this topic, I’d like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote. About Janna Navarro Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino’s Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line. Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/ Resources Wpromote: https://www.wpromote.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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• #723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia

  If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics. Today, we're going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends. To help me discuss this topic and other highlights from arrivia’s Loyalty and the Changing Traveler report, I'd like to welcome, Jeff Zotara, Chief Marketing Officer at arrivia. About Jeff Zotara Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing travel loyalty, booking, and marketing solutions to consumer-facing companies that want to deliver exceptional value to customers, uncover new revenue streams, and drive growth through exciting travel rewards and member benefits. With more than two decades as a strategic and operational marketing leader, Jeff is focused on driving growth and marketing technology across brands and providing the best member experience at the intersection of travel and tech.   Jeff Zotara on LinkedIn: https://www.linkedin.com/in/jeffzotara/ Resources arrivia: https://www.arrivia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get a copy of arrivia's Loyalty and the Changing Traveler report: https://resources.arrivia.com/report-survey-loyalty-changing-traveler Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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• #722: Agentic AI in retail with Dan Russotto, Furniture.com

  Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky.Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI to standardize product data across multiple retailers. To talk about Furniture.com’s approach to agentic AI and more, I’m joined by Dan Russotto, General Manager at Furniture.com. About Dan Russotto Over 30 years of extensive startup and Fortune 1000 experience related to running tech companies throughout the entire lifecycle. Focused on completing high quality projects, products, and business objectives. Detailed understanding of the Furniture, Real Estate, Hospitality, Software, High Tech, Consumer Business, eCommerce, and Telecommunications industries.He is currently the General Manager for Furniture.com, a privately backed business that’s using AI, data and technology to evolve the way furniture shoppers discover new brands and products. Prior to Furniture.com, Dan was the VP Product for Apartments.com and the Homes.com (CoStar brands), aggregator marketplaces in the real estate industry. Before CoStar, Dan spent several years across multiple tech startups. Dan Russotto on LinkedIn: https://www.linkedin.com/in/danrussotto/ Resources Furniture.com: https://www.furniture.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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