Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcas...
Business News: Economic March Madness - NCAA Revenue - NASA astronauts & SpaceX Capsule - Cryptocurrency Trends
SUMMARYIn this episode of Right About Now, host Ryan Alford and co-host Chris Hansen dive into a dynamic mix of current events and business trends. They kick things off with the economic impact of March Madness, exploring productivity losses and the tournament's deep cultural influence. The conversation then shifts to Elon Musk and Tesla, examining public reactions and recent acts of vandalism. They also explore the evolving luxury car market, focusing on Ferrari’s shifting demographics and the challenges of maintaining brand integrity. Wrapping up on a lighter note, the duo discusses astronauts’ food choices in space, blending humor with sharp insights.TAKEAWAYSEconomic impact of March Madness on productivity and businesses.Cultural significance of March Madness in corporate America.Statistics related to March Madness, including financial losses and economic boosts for host cities.Discussion on the financial dynamics of NCAA athletes versus college basketball coaches.Current events surrounding Elon Musk and Tesla, including societal reactions and vandalism incidents.Exploration of the implications of Musk's actions and media portrayal.Challenges faced by astronauts during extended space missions.Insights into the luxury car market, focusing on Ferrari's changing demographics.Comparison of brand integrity and quality between Ferrari and Lamborghini.The balance luxury brands must maintain between exclusivity and profitability.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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43:27
Navigating Shopper Promiscuity Challenges in Today's Market with Devora Rogers
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
SUMMARYIn this episode of Business News, hosts Ryan Alford and Chris Hansen delve into current business news. They discuss TikTok's potential $32 billion ad revenue, Southwest Airlines' controversial decision to charge for checked bags, and the evolving landscape of influencer marketing. The conversation also touches on Tesla's stock fluctuations, driven by Donald Trump's public support for Elon Musk, and the cryptocurrency market's sluggish response to recent positive news. The hosts emphasize the need for clear communication from leaders, particularly regarding economic policies and strategies, to alleviate public uncertainty and guide constituents through challenging times.TAKEAWAYSOverview of current business news and trendsTikTok's potential ad revenue and market challengesImpact of Southwest Airlines' new baggage fees on customer loyaltyEvolution of influencer marketing and its significance for brandsTesla's stock performance and the influence of public figures like TrumpTrends in the cryptocurrency market and investor sentimentImplications of tariffs on international trade and economic relationsImportance of transparency and clear communication in leadershipEffects of daylight savings on productivity and work-life balanceGrowth and popularity of the podcast and its content offerings
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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37:42
Formulating Success: The Sweet Journey of NoBaked Cookie Dough w/ Co-Founder Jimmy Feeman
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYSEntrepreneurial journey and experiences of co-founding a cookie dough company.Nostalgia associated with cookie dough and its appeal to consumers.Challenges faced in the early years of starting a business.Dynamics of running a business as a couple and the importance of communication.The significance of trust and transparency in personal and business relationships.Evolution of brand identity and understanding customer preferences.The importance of craftsmanship and hands-on work in entrepreneurship.Strategies for scaling a consumer brand while maintaining authenticity.The balance between indulgence and health-consciousness in food choices.Lessons learned from the entrepreneurial journey, including resilience and adaptability.Â
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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45:06
BUSINESS NEWS & TRENDS: The Rise of Trading Cards - Trump's address to Congress - Skype's Discontinuation
SUMMARYIn this episode of "Right About Now," host Ryan Alford and co-host Chris Hansen discuss key business news, including Donald Trump's address to Congress, the discontinuation of Skype, and the impact of tariffs on the U.S. economy. They reflect on the decline of Skype in favor of platforms like Zoom and WhatsApp, and explore the evolving job market influenced by AI. The conversation also touches on the importance of diversity in hiring, the benefits of entrepreneurship, and the volatile nature of cryptocurrency markets. The episode emphasizes staying informed and adaptable in a rapidly changing economic landscape.TAKEAWAYSBusiness news highlights and current events overviewKey takeaways from Donald Trump's address to CongressImplications of tariffs on the U.S. economyDiscontinuation of Skype and its impact on communicationPolitical climate and its influence on business decisionsEconomic insights, including discussions on tax cutsDiversity in hiring practices and merit-based hiringThe role of technology and AI in the job marketThe importance of entrepreneurship and brand building on social mediaThe evolving landscape of communication platforms and their alternatives
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
Listen to Right About Now with Ryan Alford, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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