The Future of Sports Betting Marketing: AI, Brand Experience & Celebrity Ads | Casey Hurbis
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
On this episode of "Right About Now," host Ryan Alford interviews Casey Hurbis, CMO of BetMGM. Casey discusses the evolution of marketing, the pivotal role of AI in personalization, and the launch of BetMGM's "Make It Legendary" campaign featuring Jon Hamm. He shares insights on large-scale campaign production, the importance of data-driven strategies, and leveraging MGM Resorts' ecosystem for a unique player experience. The conversation highlights the challenges and creativity behind modern marketing, BetMGM's focus on engaging high-value customers, and the brand's ambition to stand out in a competitive market.
TAKEAWAYS
Evolution of marketing over the past 20-30 years
Impact of artificial intelligence (AI) on marketing and personalization
Launch of BetMGM’s "Make It Legendary" campaign featuring Jon Hamm
Challenges and excitement of managing large-scale brand campaigns
Integration of data and AI in marketing strategies
Importance of creativity in marketing despite data-driven approaches
Strategic selection of brand ambassadors based on audience insights
Leveraging MGM Resorts ecosystem for a unique player experience
Focus on engaging and nurturing high-value customers
Complexity and scale of modern marketing production efforts
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The Future of Fashion Technology: AI, Branding & Live Shopping Trends | Anya Cheng
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Anya Cheng, founder and CEO of Taelor.style. Anya shares how her company uses AI and human stylists to offer personalized, subscription-based wardrobe rentals, making fashion convenient and sustainable for busy professionals. They discuss the shift toward casual, flexible clothing, Taelor.style’s partnerships with global brands, and the environmental benefits of reducing fashion waste. Anya also explores the future of live shopping and invites listeners to try Taelor.style with special promo codes, highlighting the blend of technology and service that sets her company apart.
TAKEAWAYS
Use of AI in personalized wardrobe styling and clothing rental services.
The concept of a subscription model for clothing, likened to "Netflix of wardrobes."
Target audience focus on busy professionals who need convenient fashion solutions.
Importance of identifying the right problems in business before implementing solutions.
The balance between performance marketing and branding in modern business strategies.
The role of proprietary data in enhancing AI-driven recommendations.
Customer experience and the process of selecting and renting clothing.
Environmental impact of the fashion industry and sustainable practices in clothing rental.
Trends in live shopping and its slower adoption in the U.S. compared to other markets.
Future of social commerce and integration of shopping with social media platforms.
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The 'Wrong Wall' Trap: Why Ambitious Leaders Fail to Find True Success | Mark J. Silverman
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews executive coach and author Mark J. Silverman about the realities of modern leadership. They discuss the challenges new leaders face, including the need for emotional intelligence, self-awareness, and managing relationships across all levels. Mark shares practical strategies from his books, emphasizing the importance of leading oneself, building genuine connections, and maintaining well-being. The conversation offers actionable advice for emerging leaders on overcoming ego, fostering collaboration, and sustaining personal balance while navigating the complexities of today’s business world.
TAKEAWAYS
Modern leadership challenges for emerging leaders
Transitioning from individual contributor to leadership roles
Importance of emotional intelligence and self-awareness in leadership
Strategies for leading oneself, leading up, leading across, and leading teams
Overcoming common roadblocks such as managing ego and building coalitions
The significance of being present and emotionally available as a leader
Defining personal success and desired outcomes in leadership
Core principles from "The Rising Leader Handbook"
The impact of personal well-being on leadership effectiveness
Practical exercises for current and future leaders to enhance their skills
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PR Strategies That Actually Work: Storytelling, Social Media & Earned Media | Jason Kocina
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford talks with Jason Kocina, Director of Digital Marketing and Media Relations, about the evolving marketing landscape. They discuss the shift from traditional PR and media to integrated digital strategies, the growing impact of AI on SEO and content creation, and the importance of strong messaging and understanding your audience. Jason shares practical insights on adapting to new channels, using AI tools effectively, and maintaining marketing fundamentals amid rapid change. The episode offers actionable advice for businesses navigating today’s fast-moving marketing world.
TAKEAWAYS
Current landscape of marketing and its evolution from the 1990s to today
Integration of AI tools in marketing, SEO, and public relations
Importance of foundational marketing elements, such as messaging and target audience understanding
The role of earned media and public relations in brand awareness
Shift from traditional media to targeted and digital marketing channels
Impact of AI on search behaviors and marketing strategies
The changing dynamics of SEO in an AI-driven environment
The significance of adapting marketing strategies to new technologies and platforms
The value of human expertise in executing marketing programs alongside AI tools
Trends in paid advertising and the effectiveness of various media channels, including social media and Google Ads
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The Human Zone: Why AI Can't Replace Coaches | Mitch Matthews
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Mitch Matthews, a keynote speaker and success coach. They discuss how to define personal success, overcome imposter syndrome (which Mitch reframes as "winner’s syndrome"), and the importance of teaching from one’s journey. Mitch shares practical coaching strategies, highlights the enduring value of human connection in coaching despite AI advancements, and offers advice for building a focused, profitable coaching business. The episode emphasizes authentic communication, dreaming big, and actionable steps for aspiring coaches and leaders to create meaningful impact in 2025 and beyond.
TAKEAWAYS
Definition of success as a personal and unique concept for each individual.
Overcoming imposter syndrome, reframed as "winner's syndrome."
The importance of teaching from personal experiences rather than a perfected destination.
Challenges faced by aspiring coaches and speakers, including self-doubt.
The need for business training among coaches to build sustainable practices.
The impact of artificial intelligence on the coaching profession and the irreplaceable value of human connection.
Strategies for leveraging existing expertise to diversify income streams through coaching or speaking.
The significance of value-based promotion over ego-based promotion in attracting clients.
Communication strategies for enhancing understanding and accountability in team settings.
Encouragement to dream bigger and think creatively, with a focus on tangible experiences rather than abstract dreams.
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.
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