The Future of Influencer & Athlete Marketing with Ishveen Jolly
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford and guest Ishveen Jolly, CEO and co-founder of Open Sponsorship, explore the evolving landscape of influencer sponsorships in modern marketing. They discuss how influencer partnerships serve as a contemporary form of word-of-mouth marketing, crucial for brand growth. Ish shares insights on the challenges and opportunities in the industry, emphasizing the importance of amplifying content and understanding the distinction between brand awareness and direct sales. The conversation highlights the need for brands to adapt their strategies, nurture client relationships, and leverage influencer collaborations effectively for maximum ROI.TAKEAWAYSThe significance of influencer sponsorships as a modern form of word-of-mouth marketing.The evolution of the influencer marketing industry and its impact on brand strategies.Challenges brands face in effectively leveraging influencer partnerships.The importance of amplifying content created through influencer collaborations.Distinction between brand awareness and direct sales in influencer marketing.The role of authenticity in marketing and consumer engagement.The necessity for brands to understand influencers' motivations and needs.The shift from acquiring new clients to nurturing existing client relationships.The cost-effectiveness and personalization of influencer marketing compared to traditional advertising.The evolving landscape of influencer marketing with the rise of new platforms like TikTok.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
33:45
BUSINESS NEWS: US Easter Spending Soars $23.6B - Tom Brady's Trading Card Vault - Katy Perry's Space Adventure
SUMMARYIn this week’s episode of Right About Now, host Ryan Alford dives into the top business stories for the week of April 18, 2025. He kicks things off with a reflection on Easter’s cultural and economic impact, noting that Americans are expected to spend a staggering $236 billion—led by strong candy sales, with Cadbury at the forefront.Ryan also spotlights Tom Brady’s recent investment move, acquiring a 50% stake in Card Vault, underscoring the surging interest in trading cards as serious investment assets. Drawing from personal experience, he shares how he’s using trading cards as a fun, hands-on way to teach his kids about business and value.Wrapping things up, Ryan defends Katy Perry’s much-talked-about space flight with Blue Origin, advocating for the celebration of extraordinary experiences and pushing the boundaries of what’s possible.Packed with humor, relatable personal stories, and sharp insights, this episode offers a fresh perspective on the intersection of business, culture, and everyday life.TAKEAWAYSEconomic impact of Easter spending in the U.S., projected at $236 billion.Significance of Cadbury in the Easter candy market.Overview of top spending categories for Easter, including food, gifts, decorations, and clothing.Tom Brady's investment in the sports collectibles industry through a stake in Card Vault.Growing popularity of trading cards as an alternative investment.Personal anecdotes about teaching children business concepts through trading cards.Katy Perry's space flight with Blue Origin and the surrounding criticisms.Defense of celebrity experiences and their cultural significance.Discussion on the excitement and community aspects of trading card collecting.Encouragement to reflect on the deeper meanings of Easter while celebrating with family.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
28:58
Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford converses with Ben Glinsky, CEO and founder of LiveGood. They explore strategies for running a lean business in today's economy, focusing on the supplement industry. Ben shares how LiveGood disrupts the market by offering high-quality, affordable supplements, emphasizing transparency and consumer trust. The discussion highlights the importance of a strong work ethic, grit, and adaptability. Ben also delves into the benefits of affiliate marketing for customer acquisition. The episode provides valuable insights into entrepreneurship, emphasizing efficiency, transparency, and innovative marketing strategies.TAKEAWAYSThe evolving landscape of consumer behavior and its impact on entrepreneurship.Strategies for running a lean and efficient business.Disruption of the supplement industry through affordable, high-quality products.The importance of transparency and consumer trust in business practices.The significance of grit and hard work in achieving entrepreneurial success.Adapting to changing consumer demands and preferences.The role of mindset in overcoming challenges and achieving growth.Innovative customer acquisition strategies, particularly through affiliate marketing.Balancing work and personal life for sustained motivation and fulfillment.Insights on product quality and the importance of personal experience in brand credibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
38:19
Navigating Business News: Trump's Tariffs and Market Trends - Trade Wars and Their Impact - Facebook & UFC Sign Partnership
SUMMARYIn this episode of "Right About Now," hosts Ryan Alford and Chris Hansen delve into pressing business topics. They start with the ongoing tariff wars between the U.S. and China, discussing the economic uncertainties and the strategic nature of these negotiations. Chris likens the situation to a high-stakes poker game, emphasizing the importance of patience and resilience.The conversation then shifts to the stock market's recent downturn, where Chris advises focusing on long-term strategies. They also explore a new sponsorship deal between UFC and Meta, highlighting the innovative ways technology is enhancing fan engagement.TAKEAWAYSOngoing tariff disputes between the U.S. and ChinaEconomic implications of tariff negotiationsStock market fluctuations and investor sentimentLong-term investment strategies versus short-term panicThe relationship between business risk and economic conditionsRecent sponsorship deal between UFC and MetaImpact of technology on fan engagement in sportsPolitical implications of trade negotiationsCultural differences affecting U.S.-China negotiationsThe importance of resilience and innovation in business strategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
36:37
Mindset vs Skillset: The Secret to Business Success with Pace Morby
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
USA