Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted ...
The Art of Brewing & Selling Experiences with Kate Fannin
Send us a textIn this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore.We'll talk about:How marketing has developed from a one-way to two-way communication channel.What channel-agnostic means for consumers and brands.What it means to sell an experience to consumers.The art of learning and listening to consumers and evaluating their needs accurately to gain market share.The importance of finding the right support before diversifying.How to develop a brand story and incorporate it into every aspect of your brand successfully.Why it’s essential to move beyond generational boxes in your marketing strategy.For more information, visit Kate Fannin's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show
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45:30
Sip, Listen, Lead with David Silbergleit
Send us a textIn this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach.We'll talk about:How rising through the ranks teaches valuable leadership lessons.The role of custom logistics in transforming beauty and wellness.The importance of giving back to build a purpose-driven company.Why collaborative leadership fosters a positive company culture.How to balance work and family for long-term success and well-being.For more information, visit David Silbergleit's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show
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37:10
Cracking the TikTok Code with Leslie Ann Hall
Send us a textIn this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agencyâs groundbreaking partnership with TikTok, sharing how it all started, and why itâs such a game-changer for beauty, lifestyle, and wellness brands.We'll talk about:The business of TikTok and its discovery potential for brands.Common myths about TikTok debunked.Pain points brands face when navigating TikTokâs unique space.Strategies to maximize content performance and drive conversions.Smart campaign insights, including the benefits of Advantage Plus.For more information, visit Leslie Ann Hall's LinkedIn.Subscribe to Laraâs newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the showSupport the show
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41:03
How to Brew an AI-Proof Brand with Tim Shea
Send us a textJoin Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts!We'll talk about:The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.Tim’s journey into the cutting-edge world of Artificial Intelligence (AI).Predictions for AI’s role in brand-building and pricing models.Why domain expertise is the most valuable commodity in today’s industry.Why failing is the first key to success.For more information, visit Tim Shea's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show
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30:51
The Digital Grind: How the Internet Shaped Beauty Subscriptions with Corey Weiss
Send us a textIn this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing.We'll talk about:The challenges brands faced back when the internet was the new kid on the block. How educating customers can lead to purchases. How to use educated guesses to answer consumer’s pressing product needs.Why personalization will become the new norm in the beauty industry. How to navigate the laws surround SMS marketingFor more information, visit Corey Weiss' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!Listen now and discover what it takes to build the business of your dreams.
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