Special Ops

• Merchant Accounts Simplified: Avoid Fees, Reduce Risks, and Scale Easily

  If you've ever struggled with navigating payment processing, reducing fees, or avoiding pitfalls like chargebacks or frozen funds, this conversation is a must-listen. We're sharing hard-earned insights and proven strategies to help you keep your merchant accounts healthy and your profits flowing. We break down the essentials every business owner needs to know about merchant accounts and share tips for preparing your business to handle growth without scaring off your payment processors.You'll learn how to communicate effectively with brokers and processors to prevent surprises and stay ahead of the game. Plus, we dig into the numbers that matter most—keeping your chargebacks and refund rates in check while avoiding red flags. Whether you're just starting out or scaling rapidly, understanding the nuances of merchant accounts can be the difference between smooth sailing and unexpected financial setbacks. Tune in for actionable insights to optimize your accounts and protect your business’s bottom line.YouTube Timestamps- What is a merchant account?- When to transition to a dedicated merchant account- How to apply for a merchant account- Managing merchant accounts when scaling- Best practices for healthy merchant accounts- Why consistency and business updates matter to merchants- How to access resources on merchant account managementGet Exclusive Resources on Merchant Accounts Management:https://specialopspodcast.com/visionary-vault Get in Touch with Us: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ https://www.instagram.com/travis.cambridge/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru https://www.linkedin.com/in/travisgomez/

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• Health Optimization: Could a Simple Mineral Test Save Your Life?

  Are you living optimally? What if the key to reaching your peak performance lies in something as simple as minerals? Barton Scott, a chemical engineer and founder of Upgraded Formulas, joins us to share his compelling journey from personal tragedy to pioneering breakthroughs in health optimization. You’ll hear the pivotal story of how a preventable loss reshaped his mission and led to a revolutionary approach to wellness—one that focuses on actionable steps, accurate testing, and building sustainable health from the inside out.Barton explains how mineral deficiencies are often the hidden culprits behind many chronic or severe health issues. You’ll discover why traditional blood tests aren’t enough, why tissue testing is a game-changer, and how identifying and addressing your unique deficiencies can radically improve your energy, focus, and overall quality of life.Ready to reclaim your energy and vitality? Join the conversation now for practical steps and the tools you need to live life optimally.In this episode:- Introducing Barton Scott- The importance of minerals in health- Testing and understanding your body functions- Challenges with the traditional healthcare system- Upgraded Formulas’ philosophy of health and wellness- Conclusion and action stepsGet in Touch with Barton Scott:Website:https://www.upgradedformulas.com/ Instagram: https://www.instagram.com/askbarton/?hl=en LinkedIn: https://www.linkedin.com/in/1bartonscott Get in Touch with Us: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ https://www.instagram.com/travis.cambridge/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru https://www.linkedin.com/in/travisgomez/

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• Inflation-Proofing Your Business: Strategies for Resilience

  Since February 2020, consumer prices have surged by an unprecedented 21.2%—a sharp contrast to the 18.9% increase over the entire decade from 2010 to 2019. Today, we’ll focus on this spike in inflation, its financial strain on your business, and the urgent need for strategies to protect profitability amidst rising costs.We’ll cover seven essential strategies for inflation-proofing your business and explore practical ways to protect your margins without losing customers. We'll also discuss the value of optimizing your supply chain and why AI can be your best friend in streamlining operations. Plus, we’ll share the inspiring example of Campbell’s Soup, a brand that’s thrived through multiple economic downturns, showing you how smart marketing can make all the difference.Don’t forget to check out our free resource guide in the Visionary Vault to get even more tips on safeguarding your business in these challenging times.Episode Highlights:- Strategy #1: Understand how inflation impacts your business- Strategy #2: Adjust pricing without losing customers- Strategy #3: Improve operational efficiency and profit margins- Strategy #4: Optimize your supply chain for cost savings- Strategy #5: Focus on marketing that builds long-term value- Strategy #6: Cutting unnecessary costs without losing quality- Strategy #7: Building long-term customer loyalty through engagement- Recap: 7 key strategies to inflation-proof your businessExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with Us: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ https://www.instagram.com/travis.cambridge/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru https://www.linkedin.com/in/travisgomez/

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• New FTC & FDA Laws Could Harm Your Business in 2025

  Are you prepared for the regulatory shifts in 2025? Ryan Poteet of Gordon Rees Scully Mansukhani joins today’s episode to break down the upcoming FTC and FDA changes that every advertiser and e-commerce entrepreneur needs to know. Ryan shares his invaluable insights as a partner at one of the nation’s leading advertising and e-commerce law firms. From subscription billing transparency to truth-in-advertising mandates, we discuss the rules that could save your business from hefty fines or legal battles. And that’s not all—Ryan also reveals insider tips on monitoring affiliate claims, performing compliance audits, and implementing website terms and conditions to protect your business from adverse legal issues.But it’s not just about avoiding penalties—it’s about staying competitive. Tune in to discover how to stay ahead of the curve and adapt your business model to comply with the changes. In this episode:- Introducing Ryan Poteet- Upcoming FTC and FDA changes in 2025- Key FTC regulations for advertisers - Proactive steps for advertisers to comply with regulations- Predictions for 2025 with the new administration- Upcoming FDA changes? Telehealth and Telemedicine - FDA violations and call centers - Future of some popular weight loss supplements and drugs- Importance of website terms and conditionsGet in Touch with Ryan Poteet:Website: https://www.grsm.com/ LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba Get in Touch with Us: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ https://www.instagram.com/travis.cambridge/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru https://www.linkedin.com/in/travisgomez/

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• Targeting the Right Audience in E-commerce: Proven Strategies to Maximize ROI

  Many marketers may spend heavily on advertising but fail to identify the audience that will bring them the highest ROI. Consequently, businesses end up spending more to serve low-value customers, making scaling difficult. Eliminating the wrong customers can prevent losses and increase profitability. In this week’s episode, we explore the critical importance of targeting the right audience for your e-commerce business and discuss how to build a detailed customer avatar by understanding the emotional and social needs of your best customers. You’ll learn how to refine your marketing strategies, identify high-value customers, and create multiple audience segments based on different product mechanisms. Whether you’re offering products or services, tune in to this episode for practical tips on maximizing your e-commerce campaigns and ensuring you're reaching the right audience!Episode Highlights:- The importance of refining your target audience based on customer lifetime value (CLTV)- Strategies for expanding your product to new audiences using different mechanisms- Why you should create an anti-avatar - The risks of selling to the wrong customers- How to build a community around your product to gain deeper audience insights- Actionable steps for optimizing customer targetingExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/ Get in Touch with Us: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ https://www.instagram.com/travis.cambridge/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru https://www.linkedin.com/in/travisgomez/

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