Special Ops

• Special Ops Spinoff! Marketing on Trial – Season Teaser

  From the creators of the Special Ops Podcast comes a brand-new spinoff series that marketers can’t afford to ignore.Marketing on Trial is where hard-hitting marketing strategies meet real legal accountability. Co-hosted by the wizard of ops herself, Emma Rainville and Ryan Poteet of Gordon Reese, this show pulls back the curtain on the marketing tactics that could get you sued—and how to fix them before they do.Watch the previous episodes and find out why they're making this a regular show, who it's for, and what’s at stake if you ignore the fine print.Because marketing isn't just creative... it’s regulated.🔍 Episodes drop weekly. Subscribe and tap the bell so you don’t miss what could save your brand.🔗 Sign up and explore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with Ryan Poteet:Website: https://www.grsm.com/ LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• The Psychology Behind Pricing and Value Stack to Maximize Your Sales

  You’re probably leaving money on the table because of your pricing and you don’t even know it.There are significant psychological and strategic principles behind effective pricing and value stacking. In today’s episode of Special Ops, host Emma Rainville teams up with Richard and Saka to break down how setting the right price point and building compelling value stacks can transform your product, your sales, and ultimately your revenue.From the importance of understanding customer lifetime value to the nuances of psychological pricing, they cover it all with practical examples and actionable insights. This episode is your ultimate guide to mastering pricing strategies because it’s not enough to know your numbers, it’s how you understand those numbers, and today you’ll hear it straight from the team who’s seen it all, and done it all.As always, stick around until the end where we drop a free tool inside the Visionary Vault so you implement these game-changing tactics today. https://specialopspodcast.com/visionary-vault (00:13) Diving into Pricing Strategies(01:20) Understanding Customer Acquisition Costs(03:15) The Importance of Value Stacking(07:46) Psychology of Pricing(10:54) Global Perspectives on Pricing(12:30) Understanding Customer Lifetime Value (CLTV)(13:14) The Importance of Tracking Affiliate Sales(14:11) Analyzing Traffic Sources and Their Impact(15:32) Value Stacks: Maximizing Perceived Value(17:00) Challenges and Value Stacks: A Deeper Dive(19:41) Creating Effective Bonuses(25:13) Final Thoughts and ResourcesExplore Free Resources inside the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with the Shockwave team:Website: https://specialopspodcast.com/ Richard: [email protected]: [email protected] Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• How the FTC is Using AI To Target Marketers Faster Than Ever | Marketing on Trial

  Can AI reshape regulatory enforcement in the supplement industry? Emma Rainville and Ryan Poteet of Gordon Reese dive deep into how automation tools may revolutionize how the FTC and FDA monitor marketing claims, labeling, and deceptive advertising. They tackle the misconception that the current administration's stance will lead to deregulation, warning that every action today may have future consequences as AI tools streamline regulatory oversight. A quick must-listen for founders and marketers, not just in the supplement space, but for every marketer who wants to stay compliant.This episode is packed with strategic insights to future-proof your compliance strategy in the age of faster, easier AI crackdown. Download the featured playbook inside the Visionary Vault for a roadmap to staying compliant in 2025 and beyond. https://specialopspodcast.com/visionary-vault (00:00) Introduction to AI in Marketing(00:46) CNN Health and Supplement Regulations(01:48) Breaking Down RFK's Policy Shift(02:04) Impact on FDA Enforcement(02:07) Future Proofing Your Compliance Strategy(03:10) Discussion on Regulatory Changes(06:26) The Role of AI in Enforcement(09:34) Final Thoughts and Compliance GuideExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with Ryan Poteet:Website: https://www.grsm.com/ LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• How to Build Bulletproof Marketing Ops with Saka

  Is your marketing execution as strong as your strategy?In this episode of the Special Ops podcast, Emma Rainville pulls back the curtain on the unsung hero of her company's success—Saka, the Director of Marketing Operations. Broadcasting from a studio in London with her team, Emma delves into how marketing operations are the backbone of effective execution. Saka, hailing from Mauritius, shares his experience-driven insights on turning vision into action through strategic project management. Learn the critical steps to avoid dropping the balls on your operations, how to manage cross-functional teams, and maintain high efficiency with tools like ClickUp and Slack.Emma and Saka also discuss the importance of understanding the technical language of various team members to seamlessly orchestrate complex projects. Download the featured playbook inside the Visionary Vault to find your own 'Saka' and transform your marketing operations. https://specialopspodcast.com/visionary-vault (00:00) Introduction and Special Guest Announcement(00:28) Meet Saka: The Marketing Operations Maestro(00:50) The Secret Behind Seamless Marketing Execution(04:00) Saka's Journey and Expertise(09:29) Project Management and Team Coordination(16:45) Automation and Systematization(24:55) Conclusion and Free Resource AnnouncementExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with the Shockwave team:Website: https://www.shockwavesolutionsllc.com/ Saka: [email protected] Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• The FTC’s Next Target: Are Direct Response Advertisers About to Get Wrecked? | Marketing on Trial

  Are your direct response marketing tactics compliant with the FTC's latest standards? As the Federal Trade Commission tightens its grip on mainstream performance marketers, many strategies that have scaled brands to millions could soon be ruled as deceptive.In this hard-hitting episode of Marketing on Trial, Ryan Poteet of Gordon Reese and Emma dissect these changes, offering a no-holds-barred look at what's about to change in 2025. Learn how to navigate new regulations on income, health claims, and testimonials, and discover actionable steps to keep your marketing both effective and lawful.This one is a must watch if you are in the direct response marketing space. Feeling unsure? Make sure to stick around until the end and download the direct response AD Compliance guide inside the Visionary Vault. Stay ahead or risk getting wrecked! https://specialopspodcast.com/visionary-vault (00:00) Introduction to FTC's Evolution(00:45) Welcome to Marketing on Trial(01:04) FTC's Focus on Mainstream Marketers(01:57) Understanding FTC Regulations Over the Years(05:18) Income, Health, and Testimonial Claims(09:45) The Importance of Evidence and Surveys(14:40) Urgency, Scarcity, and Compliance(16:13) Managing Influencers and Affiliates(23:17) Operational Parameters for Compliance(30:07) Closing Remarks and ResourcesExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with Ryan Poteet:Website: https://www.grsm.com/ LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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