Special Ops

• Stop Undervaluing Your Business: Smart Pricing Strategies with Robin Waite

  Are you charging less than you’re worth? In today’s episode, I’m hosting Robin Waite, an author, business coach, and the founder of Fearless Business, to discuss the importance of pricing for your business success. Robin breaks down the mistakes most entrepreneurs make when setting prices and how those errors can significantly hurt their profitability. You’ll learn how to avoid underpricing your services and why understanding your business’s financials is key to building a sustainable and profitable business. Robin also highlights why customer retention is just as important as acquisition when it comes to boosting your bottom line. If you’re still on the fence about raising your prices, Robin’s expert advice will give you the confidence to take action today. Don’t forget to grab a signed copy of his book, Take Your Shot (https://www.fearless.biz/), for more practical business strategies that will transform the way you think about product pricing and profitability.In This Episode:- Common pricing mistakes that businesses make- Customer retention strategies for better profit margins- How to overcome the impostor syndrome and increase prices- Pricing strategies for services versus products- Actionable steps to boost profitability and growth- Using incremental price increases for business growthApply for a Signed Copy of Robin’s book, Take Your Shot - How to Grow Your Business, Attract More Clients and Make More Money: https://www.fearless.biz/ Explore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Robin Waite:Website: https://www.fearless.biz/ Instagram: https://www.instagram.com/robinmwaite/ LinkedIn: https://uk.linkedin.com/in/robinmwaiteGet in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru The podcast was produced by Top 10 Podcasts https://top10podcasts.com/start

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• How Direct Response Marketers Can Launch Challenges to Increase Profits and Reduce Chaos

  Are you pouring money and effort into marketing challenges that just aren't converting? Your challenge structure could be the real problem. I’m joined by Mikhail Kuznetsov, an expert in high-ticket offers and challenge marketing. He reveals the hidden operational mistakes that may be quietly sabotaging your sales. Mikhail explains how to use strategic pre-challenge tactics and precise communication systems to drive massive conversion rates. He shares the exact cadence formula for successful challenges and demonstrates how orchestrating perfect harmony between marketing, ops, and customer support creates a winning pitch. Want to double your high-ticket offer conversions and maximize your profits? Tune in now and grab our free Seven-Figure Challenge Blueprint (https://specialopspodcast.com/visionary-vault) to start creating high-converting challenges for your business.In This Episode:-What makes a successful high-ticket challenge?-Why collaboration and communication across teams are critical-The importance of analyzing metrics and feedback-How to plan for conversions and ROI-The operational cadence of a successful challenge-Pricing strategy for challenges-Structuring upsells and VIP offers-Creating a winning pitch -Positioning and presenting an offer effectively-How to use bonuses to close sales-How post-challenge follow-up helps to build relationships-How to create a downsell to increase conversions-Conclusion and how to interact with MikhailGet in Touch with Mikhail Kuznetsov:Instagram: https://www.instagram.com/mvkbiz/Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• Why Leaders Make Millions While Managers Stay Stuck—The Secret to Earning More

  Are your teams just getting by or thriving under true leadership? Today, I sit down with leadership expert Andy Neillie to discuss why leadership always trumps management. Andy, who has spent years working with teams around the world, shares invaluable insights on transforming managers into high-performing leaders. We explore different leadership styles, discuss the importance of being kind versus nice, and how to handle tough conversations without damaging trust. Andy's years of experience, along with the strategies he’s developed, will help you improve your leadership skills while fostering an environment of trust and growth. Tune in now if you’re ready to stop managing and start leading. Be sure to subscribe to our Visionary Vault for expert strategies on building high-performing teams and impactful leadership.In This Episode:- The difference between leadership and management- Why managers struggle to transition into leadership- How a manager's lack of leadership impacts the team- Common leadership traits that demoralize employees- The importance of trust in leadership - Balancing empathy and accountability in leadership- Creating a feedback-friendly environment- Framework for high-impact leadership conversations- Foundational skills for aspiring leaders- How leadership vision unifies teams and drives performance- Addressing high turnover and its impact on leadership- How leaders can prevent burnout in teams- Recommendations for top leadership books and resourcesResources Mentioned In the Episode:Sign up to get Andy’s eBook, The Three Imperative Leadership Conversations: https://neillieleadershipgroup.com/blog/ The Four Leadership Necessities Resource: https://neillieleadershipgroup.com/resources/leader-resources/ The Top 20 Leadership Books Blog: https://neillieleadershipgroup.com/the-top-20-leadership-books-for-2024-plus-two-essential-bonus-reads/ What Got You Here Won't Get You There By Marshall Goldsmith: https://a.co/d/eHxzVLH Atomic Habits By James Clear: https://a.co/d/0zxoKQg The Discipline of Market Leaders by Michael Treacy: https://a.co/d/68h0xxAThe Leadership Challenge by James Kouzes and Barry Posner: https://a.co/d/h8K8But Buy Back Your Time by Dan Martell: https://a.co/d/7yTQZL6 Explore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Andy Neillie:Website: https://neillieleadershipgroup.com/ Facebook:

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• You’re Losing Customers Because of This One Psychological Mistake (Fix It Now)

  Are you struggling with low conversions despite having a great product? Your messaging—not your offer—could be the real problem. In today’s episode, marketing psychology expert Nick Verge reveals the hidden psychological mistake that’s quietly costing you sales and how fixing it could double your revenue overnight.Nick breaks down how top brands use deep psychological triggers to connect with customers on a subconscious level, driving massive action. He dives into the complexity of consumer psychology and demonstrates how you can craft messages that truly resonate with your audience, beyond just selling a product.Want to optimize your offers and maximize your sales? Tune in now and grab our free Psychological Triggers Cheat Sheet to start applying these powerful insights today!In This Episode:- Introduction to marketing psychology- Sample case study: transforming a tanked offer- Research process: getting inside the customer's head- The power of messaging: the inside-out method - The role of emotions in marketing- Mechanisms and quiz funnels that trigger emotions - Why selling emotions first instead of logic works- Four steps to improve your marketing message strategy - The power of research and direct customer interactions- Testing and optimizing offers for conversion rate optimization- The importance of team collaboration in copywriting- Closing thoughts and contact informationGet in Touch with Nick Verge:Website: https://www.nickverge.com/ YouTube: https://www.youtube.com/user/TheNVD21 Instagram: https://www.instagram.com/nicholasverge/ LinkedIn: https://www.linkedin.com/in/nicholas-verge-196731150 Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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  46:15
• Why Your Marketing and Ops Team Are Near Blows: The Secret to Getting Them Into a High-Performing Team

  Hiring the right people isn’t just about finding someone smart or a great team player. It’s about putting the right person in the right role. Too many businesses make the critical mistake of mixing creatives and operators, expecting them to thrive without a proper structure. That often leads to chaos.So today, I sit down with messaging and leadership expert Yara Golden to unpack why marketing and operations teams often find themselves at odds and, more importantly, how to fix it. We dive into real-world examples of misalignment and how a lack of clear roles and expectations can lead to frustration.We also explore how to set up iteration loops that allow creatives the freedom to experiment while giving operators the structure they need to keep projects on track. When these teams learn to work together, businesses don’t just grow—they scale with precision and efficiency.Don’t let the wrong hires or poor management decisions hold your business back. Listen to the conversation and then download our free High-Performance Hiring Blueprint inside our Visionary Vault. The insights will help you hire and manage your team the right way—so you can scale faster and with less stress.In This Episode:- Common hiring mistakes business owners make- A personal example of misalignment in business- How creatives struggle with operational roles- The role of operators in structuring creative ideas - Setting up iteration loops for marketing and operations- The importance of clear expectations in teamwork- Why strategy is the foundation of successful execution- Fixing toxic relationships between creatives and operators- How to access the free hiring blueprint resourceGet in Touch with Yara Golden:Website: https://yaragolden.com/ Facebook: https://www.facebook.com/yaragolden Instagram: https://instagram.com/yara.golden Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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