Founder's Story

• From Law School to Garbage Trucks: How Alfonso Guerreri Built a $Millions Waste Empire | Ep 213 with Alfonso Guerreri Founder of RICI

  Alfonso Guerreri, A Harvard-educated lawyer turned hands-on entrepreneur, founded RICI Contracting in 2022 and has since grown it into a full-service powerhouse. Today, RICI delivers construction, asphalt paving, snow & property maintenance, waste management, and facility services across Ontario. Alfonso shares how he parlayed legal training into strategic vision, weathered early food-truck misfires, and now innovates a once-old-school industry with sustainability, operational excellence, and client-first focus.Key Discussion Points:Law Meets Hard Hats: How a top-tier legal education taught Alfonso discipline, risk assessment, and negotiation skills he now applies to multimillion-dollar contracting bids.Early Failures to Firm Foundations: The food-truck chapter that taught him to test market fit, manage debt serviceability, and pivot swiftly into construction.Building RICI’s Service Portfolio: The step-by-step playbook for adding roll-off trucks, portable toilets, paving rigs, and snow-plow fleets—each driven by recurring revenue needs.Ideally Niche Clients: Why focusing on property managers, REITs, and pension-fund portfolios ensures monthly billing reliability and repeat business.Innovation & Sustainability: How Alfonso is modernizing a legacy sector through advanced equipment, AI-powered fleet surveillance, and eco-minded operational upgrades.Scaling with Discipline: His criteria for debt-financed expansion, in-house versus subcontractor work, and turning low-risk jobs into entry points for higher-ticket contracts.Key Takeaways:Strategic Pivoting: Embrace early failures as fast-feedback loops that uncover scalable opportunities.Debt Serviceability Test: Only invest in capital assets when your recurring cash-flows can safely cover the payments.Client Lifetime Value: Lock in high-margin, recurring services for the same ideal customers rather than chasing one-off gigs.Operational Excellence: Leverage technology, standardize processes, and build sustainability into every service offering.Closing Thoughts: Alfonso Guerreri’s journey from articling desks to asphalt crews illustrates that true entrepreneurial grit lies in mastering finance-savvy expansion and relentless client focus. Tune in to discover how RICI Contracting is redefining Canadian facility services—one strategically financed roll-off bin at a time.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Notion: https://notion.com/founders* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Square: https://square.com/go/founderAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• Y Combinator Alum: College Campus Inspiration to Conviction | Ep 212 with Brian Le Founder of Need

  After engineering stints and an immigrant-family push toward a PhD, Brian Le accidentally fell into entrepreneurship, first by noticing Bird scooters on campus, then by solving students’ last-minute snack and supply crises with app-powered micro-convenience. A Y Combinator alum, Brian tells how COVID tested Need’s model, why blind ambition is a superpower in your twenties, and how he sees college (and AI) shaping the next generation of founders.Key Discussion PointsEngineering Roots → Accidental Startup: How Bird scooters at UCLA sparked a “Why not?” moment.YC Crash Course: The plunge from no-name founders into the world’s top accelerator—and why every twenty-something should consider it.Pandemic Pivot: When campus shutdowns zeroed out revenue, why doubling down on your mission becomes your strongest play.Pitching 101: The art of “selling” your startup: story-driven conviction and painting a vivid vision five-to-ten years out.College’s True Value: It isn’t just classes—it’s community, hands-on experiments, and leadership labs for budding founders.AI as a Tool, Not a Threat: Why aspiring entrepreneurs should harness AI to supercharge impact, not replace human ingenuity.Key TakeawaysIgnorance Is Bliss: Youthful “delulu” ambition fuels moonshot ventures that grizzled veterans second-guess.Sell the Vision: A great pitch isn’t a slide deck—it’s an emotional story backed by unwavering conviction.Embrace Crisis: A downturn isn’t a dead end—it’s a moment to build your foundation and outpace slow movers.College = Sandbox: Beyond tuition, campus life offers accelerators, orgs, and friendships that forge real-world entrepreneurs.Check them out https://wefunder.com/needClosing Thoughts Brian Le’s journey proves that true founders are often “accidental”—ignited by frustration, honed by trial, and scaled by audacious positivity. Whether you’re racing a scooter or racing a market, the college decade remains the ultimate launchpad for ventures that dare to deliver.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Notion: https://notion.com/founders* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Square: https://square.com/go/founderAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• Solving Stomach Issues and Sleep: How a P&G Beauty Boss and a Gastroenterologist Built YayDay | Ep 211 with Colin Walsh & Dr. Roshini Raj Founders of YayDay

  Colin Walsh CEO & Co‑Founder of YayDay; CEO of P&G Specialty Beauty and Dr. Roshini Raj board‑certified gastroenterologist, Gut Renovation author, co‑founder of Tula & YayDay share how beauty meets biotech in a gut‑first wellness brand. They reveal why fiber + magnesium is only the start, and how gut health underpins sleep, mood, immunity—and even skin health.Key Discussion PointsRoots in Beauty & Medicine: How Roshini’s probiotic skincare journey at Tula and Colin’s 20‑year beauty career sparked a gut‑health collaboration.Gut Microbiome 101: What exactly lives in your gut, why its balance matters for everything from digestion to mood, and how fiber (prebiotics), beneficial bacteria (probiotics), and postbiotics play their part.YayDay’s “Triple Play”: The science behind their prebiotic fiber blend, digestive enzymes and sleep‑boosting magnesium glycinate—why it works where Metamucil and melatonin fall short.Brand with a Cause: Reinventing embarrassing “health” routines into a joyful, results‑driven ritual—how great packaging, expert science and rapid, tangible benefits build trust in a crowded wellness market.Marketing & Growth: Lessons from Procter & Gamble on creating proven efficacy, growing word‑of‑mouth, and earning “trust capital” through real customer results.Exit Strategies: What acquirers really buy (growth potential + leadership) and why thoughtful timing—and full clarity on post‑exit roles—matters for founders.Key TakeawaysYour gut is its own “organ”—its microbes influence sleep, skin, mood and immunity.Simple rituals win: combining prebiotic fiber + enzymes + magnesium delivers near‑instant sleep and digestion benefits.Brand trust is built on proven results, expert endorsement and joyful, approachable design.Marketing health means sampling broadly, showcasing real reviews and earning attention over time.Whether you build or sell, acquirers want teams who can scale the brand far beyond today’s footprint.Closing ThoughtsTune in to learn how two industry legends turned an awkward health topic into YayDay’s delightful daily ritual—plus practical tips on gut wellness, branding in a noisy market, and creating exit‑worthy growth.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Notion: https://notion.com/founders* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Square: https://square.com/go/founderAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• Unbranded to Unforgettable: How Korosh Farazad Reinvents Hospitality | Ep 210 with Korosh Farazad Founder of Farazad Advisory

  Korosh Farazad traded a UK law career for two decades of pioneering structured finance in hospitality real estate. Today, his Farazad Advisory specializes in value-add hotel acquisitions—85–200 rooms, no global brands, 3–5-year hold—in gateway cities across North America and Western Europe. From SLS Dubai to a sudden Swiss relocation, Korosh reveals the deal architecture, market pivots, and hard-won lessons behind his boutique empire.Key Discussion Points:The Spark: How a people-person’s obsession with behind-the-scenes hotel value drove Korosh from courtroom to keys.Deal DNA: Why only sub-200-room, unbranded hotels qualify, and how minority stakes plus franchise tie-ins deliver 1.8–3× returns.“SLS Dubai” Benchmark: The guest-experience blueprint that turns check-in into a 24-hour mousetrap of F&B and nightlife options.Market Pivot: Exiting a cooling UK scene, relocating to Switzerland in five weeks, and sealing first Swiss deals in record time.Architects of Upside: Balancing debt-serviceability and in-house expertise to self-power roll-off trucks, paving rigs, and franchise roll-outs.Failure → Fuel: Why every crash taught him more than success, and how relentless iteration builds the confident dealmaker.Key Takeaways:Start Small, Crawl First: Deeply master every back-and-front-of-house nuance before running.Value-Add Over Core: Seek the “unfinished canvas” hotels that reward hands-on branding and operational revamps.Crystal-Clear Criteria: 85–200 rooms • no legacy brand • three-to-five-year hold • gateway city tourist flow.Speed to Market: Quick pivots (e.g., Switzerland in five weeks) beat protracted, high-cost transformations.Closing Thoughts:Korosh Farazad’s journey reminds us that hospitality deals aren’t hotel-chain clones but stories begging to be rewritten. Tune in to discover how structured finance, guest-obsessed engineering, and bold market moves can redefine real estate success—one boutique acquisition at a time.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Notion: https://notion.com/founders* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Square: https://square.com/go/founderAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• 2 Rejections. No Office. Global Success – The Kuty Shalev Playbook | Ep 209 with Kuty Shalev Founder of Lumenalta

  Kuty Shalev shares how a college accounting grad became a pioneer of fully remote software consulting—25 years before “work from home” was a thing. He explains why speed, adaptability, and “soft skills” (EQ as deliberate practice) trump raw IQ in today’s agile, AI-driven world.Key Discussion Points:A Serendipitous StartFrom PwC-sponsored coding at Columbia to founding a lean software firm with Pricewaterhouse as Year-One client.Early adoption of Skype‐powered remote teams to solve developer shortages.Building a True Remote CultureLessons learned: codifying checklists, connectivity standards, and clear response SLAs.Hiring only those who thrive in remote settings—surfing from the beach, caring for family, or rural living.Soft Skills as a “Must-Have”Reframing EQ as a learnable “soft skill” through deliberate practice and gamified coaching.Engineers with high EQ excel at adapting to rapid change, cross-team collaboration, and maintaining motivation.Digital Transformation ReimaginedRejecting one-size-fits-all platforms in favor of modular, vendor-agnostic architectures. Rapid, low-risk proofs of concept that scale, saving time and budget.Remote model enables access to global talent, faster staffing (2–3 weeks), and reinvesting office savings in senior engineers.Speed & ResilienceSpeed as competitive advantage in a landscape where AI and new tools emerge daily.Overcoming early stumbles by showing up, iterating fast, and leveraging trust and feedback loops.Key Takeaways:Speed Wins: Rapid iteration and fast staffing trump slow, monolithic “big-bang” IT projects.EQ Matters: Soft skills can be learned; they unlock collaboration, resilience, and better outcomes.Remote Is a Strength: A 25-year remote track record proves that location-agnostic teams deliver quality, flexibility, and cost efficiency.Modularity Over Monoliths: Architect for choice—cloud providers, SaaS, and stacks—so you can pivot as technology evolves.Show Up Relentlessly: Consistent effort, forgiveness of failure, and learning from mistakes fuel long-term success.Closing Thoughts: Lueinalta’s journey shows that innovation isn’t just about tech—it’s about people, practices, and the courage to redefine work itself. By mastering speed, empathy, and modular design, founders can build resilient organizations ready for whatever comes next.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Notion: https://notion.com/founders* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Square: https://square.com/go/founderAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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