The Science of Flipping

• Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

  In this episode, I break down one of the biggest myths in real estate investing — that bigger is always better. After 18 years in the game, I’ve learned that chasing more leads, building bigger teams, and spending more on marketing doesn’t automatically mean more profit. In fact, it can crush your margins. I share how focusing on lead conversion, leveraging tech like LeadDetector.io, Rocketly CRM, and AI-driven data, and running a lean, efficient operation can make you way more money with fewer people. My goal is to show you that you don’t need a massive team or huge overhead to hit $100K months — you just need the right systems, the right mindset, and the discipline to focus on profit over vanity metrics. -- Resources & Tools Mentioned: ✅ LeadDetector.io — Capture 20-30% more leads that never opt in: https://leaddetector.io✅ Rocket Sites — Done-for-you investor websites that convert: https://rocketsites.com✅ Rocketly CRM — AI-driven CRM with lead nurturing automation: https://rocketlycrm.com✅ REI Lead Machine — Pull high-quality, AI-enhanced seller lists: https://reileadmachine.com -- Thank you to our partners for supporting today's episode! Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com. 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com! Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack! --   About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby

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  33:06
• The Leadership Mistake That’s Killing Your Business (And How to Fix It) | Cody Hofhine

  In this episode, I sit down with real estate powerhouse Cody Hofhine to break down exactly what it takes to scale from hustling investor to CEO of an 80+ franchise empire. We dive deep into the real reason most investors stay stuck—spoiler: it’s not marketing, it’s mindset and leadership. Cody shares his journey from selling vinyl fences to co-owning Joe Homebuyer, the power of personal development in business growth, and the negotiation tactics that will transform your deal flow. We also discuss why most investors fail to scale, the biggest leadership mistakes entrepreneurs make, and how to build a business that doesn’t just make money but also gives you freedom. If you’re ready to stop making excuses, level up your mindset, and lead like a CEO, this episode is a must-listen! -- Cody Hofhine is a successful real estate investor, mentor, and entrepreneur, known for his expertise in wholesaling and real estate investing. He is the co-founder of Wholesaling Inc., founder of Utah Sell Now, LLC, and creator of the Real Estate Freedom Formula, where he helps others build profitable real estate businesses. After struggling in insurance sales, Cody discovered wholesaling in 2015 and closed his first deal in just 39 days, making $24,000. Since then, he has scaled multiple businesses, landed on the Inc. 5000 list, and helped thousands of investors succeed through coaching and mentorship. Website: joehomebuyer.com Instagram: @codyhofhine Facebook: Cody Hofhine​ LinkedIn: Cody Hofhine​ -- Thank you to our partners for supporting today's episode! Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com. 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com! Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack! -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby  

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  47:54
• Scaling to 80 Franchises: The Power of Systems & Teamwork | Mark Stubler

  In this episode, Mark Stubler, founder of Joe Home Buyer, shares how he and his partner scaled their real estate business to 80 franchises by leveraging the right people, systems, and strategies. He breaks down the visionary-integrator dynamic, the power of hiring a COO to handle operations, and why franchising offers a proven roadmap for success. Mark also reveals the three core marketing strategies that drive real estate deals—cold calling, direct mail, and web marketing—and explains why managing leads effectively is more important than just generating more of them. If you’re an entrepreneur looking to scale without burning out, this episode is packed with game-changing insights and actionable advice. 🚀 -- Mark Stubler is the founder of Joe Homebuyer, a real estate investing franchise that assists homeowners in selling their properties swiftly without the complexities of traditional listings. Before venturing into real estate, Mark had a successful career in sales, particularly in the fencing and decking industry. Driven by an entrepreneurial spirit, he transitioned into real estate investing and, within a short period, transformed Joe Homebuyer into a multi-million-dollar enterprise. Established in 2015, the company began franchising in 2019 and has since expanded to over 80 territories across 23 states. Mark's innovative approach emphasizes ethical practices, effective sales strategies, and comprehensive support for franchisees, enabling them to navigate the real estate market successfully. Website: joehomebuyer.com​ LinkedIn: linkedin.com/company/joe-homebuyer​ Phone: 833-JOE-BUYS (833-563-2897) -- Thank you to our partners for supporting today's episode! Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com. 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com! Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack! -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby  

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  44:30
• How to Stop Relying on Banks, Cut Taxes, and Control Your Wealth Like the Rich | Jayson Lowe

  Get Your FREE Banker's Vault Kit – Text BANK to 813-793-7921 to receive a free box of resources, including Jayson’s book Becoming Your Own Banker and access to exclusive financial tools. -- In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades—the Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why real estate investors and entrepreneurs should stop relying on traditional lenders. Jayson explains how you can borrow money at 0% interest, invest on your own terms, and keep your money growing tax-free—all by using dividend-paying whole life insurance. We dive into real-life examples, including how I personally use this strategy to fund deals and even buy my car without paying interest to a bank. If you're tired of being at the mercy of lenders and want to take full control of your finances, this episode is a must-listen! -- Thank you to 'Empowered Investor Live' for sponsoring today's episode! Take control of your financial future with top real estate experts, builders, lenders, and investors. Get the insider strategies to grow your wealth through income property investing. Network, learn, and level up! Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets -- About Jayson: Meet Jayson Lowe, founder of Ascendant Financial and champion of the Infinite Banking Concept. For over 15 years, he's been showing people how to break free from traditional banking systems and build wealth on their own terms. When he's not revolutionizing clients' financial futures, Jayson is sharing his insights as an author, speaker, and mentor by taking complex business and money concepts and turning them into practical strategies that help real people create lasting prosperity without depending on banks or unpredictable markets. Learn More About Infinite Banking – Visit Ascendant Financial to discover how to take control of your money, cut out banks, and build long-term wealth. Connect with Jayson: ● Instagram: https://www.instagram.com/thejaysonlowe/ ● TikTok: https://www.tiktok.com/@learnwithjayson ● Linkedin: https://www.linkedin.com/in/jayson-lowe-11056620/ ● Facebook: https://www.facebook.com/thebankernextdoor -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

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  37:58
• How This Investor Flips Houses in Just 24 Hours | Jon Steingraber

  In this episode, I chat with Jon Steingraber, TV star of 24 Hour Flip, to discuss how flipping properties in as little as two 12-hour days is achievable through strategic planning, efficient logistics, and smart renovations. We emphasize the importance of reducing profit-destroyers like holding costs and over-renovating while focusing on quick, impactful upgrades that meet market demands. Jon shares practical tips, including creating a detailed scope of work during the contingency period, pre-ordering materials to eliminate delays, and coordinating trades to work simultaneously. With insights on hiring project managers, leveraging private capital, and tailoring renovations to local trends, this episode offers actionable strategies to increase profitability and reduce stress in property flipping. -- Connect with Jon! Instagram: - @jon_steingraber Watch Now: 24 Hour Flip on A&E, Hulu, and YouTube Learn to Flip Faster: Check it out Here -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.  

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  41:48

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