Forward One Podcast

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave.
*Barbara Isabel*
Instagram:https://www.instagram.com/barbaraisabelre/
Website: https://www.zillow.com/profile/barbaraisabelr

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Meet Barbara
00:02:11 From Law to Real Estate
00:04:51 Cold Calling Grind
00:05:45 First Malibu Listing Win
00:09:16 Learning LA Fast
00:12:01 Expireds vs Door Knocking
00:21:30 Winning Listing Appointments
00:31:28 Reverse Prospecting System
00:34:16 Cold Caller Prospecting System
00:34:48 MLS Filters and Radius Strategy
00:35:49 Emailing Upcoming Listings
00:37:25 Courses and Wealth Tracks
00:38:26 Pivot Into Development Niche
00:40:48 Learn by Doing and Client Loyalty
00:45:09 Open House Standards and Checklists
01:01:27 Rapid Fire and Closing Message

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with John Barrentine and Chuck Marquardt to talk about how refining team size, focusing on culture, and hiring the right people transformed his business into a more profitable and satisfying operation. We dig into why bigger teams aren’t always better, how hospitality backgrounds translate into real estate success, and what leaders should really prioritize when building a team. If you're looking to grow smarter—not just bigger—this conversation will challenge how you think about team building and profitability.
*John Barrentine*
Instagram: https://www.instagram.com/johnbarrentinegroup/?
Website: https://barrentinegroup.com/
*Chuck Marquardt*
Instagram: https://www.instagram.com/chuckmarquardt/
Website: https://barrentinegroup.com/agent/chuck-marquardt 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Welcome and Introductions
00:00:47 John Real Estate Origin Story
00:02:22 Chuck Joins the Business
00:05:57 Division of Labor and Strengths
00:11:30 Woo and Relentless Lead Gen
00:14:16 Service Mindset and Client Value
00:18:15 Team Structure and Hiring Culture
00:25:22 Farming Playbook and Modern Tech
00:38:48 CRM and Relationship Tech
00:39:52 Social Media as Proof
00:41:31 Winning AI Search Visibility
00:46:47 Authenticity Over Avatars
00:49:44 Google Profile and Reviews
00:56:14 AI for Homeowner Follow Up
01:02:51 Human Touch Still Wins
01:11:03 Fire Round and Team Affirmation

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Adam Rosenfeld to break down the real difference between goals and commitments — and why most agents stay stuck because they’re measuring the wrong things. We dive into lead measures vs. lag measures, how to reverse engineer your income target, and why your calendar tells the truth about your future results. Adam shares how to use specificity, data, and disciplined daily actions to create predictable growth — without just “working harder.” If you want to build a business that’s sustainable, measurable, and scalable, this conversation gives you the framework.
*Adam Rosenfeld*
Instagram: https://www.instagram.com/itslookinrosey/?hl=en 
Website: https://residentre.com/agents/adam-rosenfeld/ 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome and Kindness
00:00:57 Real Estate Ego and Leverage
00:05:58 From Law to Luxury Real Estate
00:11:21 Developer Niche and Market Headwinds
00:15:20 ULA Mansion Tax Explained
00:37:16 Timeless Homes vs Spec Boxes
00:39:07 Winning Listings on Effort
00:43:32 Rolodex Myth and Broker Hustle
00:57:45 Hire Hungry Not Famous
00:01:00:40 Resident Partnership and Growth
01:14:26 Scaling Resident Vision
01:15:00 Developing Together
01:16:29 Starting Over Playbook
01:23:01 Mentorship That Filters
01:31:10 Sophisticated Clients Finale

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. This week, we sit down with Roger Perry, a top-producing agent whose business is built almost entirely on referrals. Roger shares how he went from the clothing industry into real estate 16 years ago and built a career driven by relationships, professionalism, and daily discipline — not flashy marketing or lead chasing. We talk about what it really takes to earn repeat and referral business, how to build loyalty that protects your clients from outside noise, and why proactive communication is the difference between average agents and elite operators. Roger also breaks down his morning routine, his philosophy on negotiation, and how he consistently produces $35–60M in annual sales while keeping service at the center. If you want to build a long-term real estate career rooted in trust, consistency, and genuine connection, this episode is for you.
*Roger Perry*
Instagram: https://www.instagram.com/rogerperryla/
Website: https://www.rogerperry.com/ 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Welcome and Praise
00:01:13 From Fashion to Real Estate
00:02:23 Real Estate Is Not Easy
00:03:23 Starting Out and Building Referrals
00:05:15 Turning Contacts Into Advocates
00:06:38 Elevator Pitch and Market Knowledge
00:11:31 Confidence Presentation and Loyalty
00:18:40 Daily Routine and Proactive Follow Up
00:21:45 Turning Small Talk Into Leads
00:23:18 Purposeful Follow Up Habits
00:24:35 Tailoring Pressure To Clients
00:27:28 Market Whiplash And Self Generation
00:28:45 Production Numbers And Competitor Reality
00:31:00 Coaching For Growth And Reorg
00:37:24 Confidence Motivation And Service
00:40:17 Team Structure And Hiring Pipeline

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.
In this episode, we sit down with Derrick Smith, who built a $130M+ real estate career without a sphere, without family connections, and without shortcuts. Derrick shares how writing $30M in offers before closing his first deal shaped his mindset, why “following the money” changed everything, and how focusing on developers and off-market opportunities accelerated his growth.
We unpack the discipline behind consistent prospecting, how to underwrite deals like an investor, and why long-term commitment beats short-term motivation every time. If you’re serious about building a sustainable real estate business — especially in a challenging market — this conversation is for you.
*Derrick Smith*
Instagram: https://www.instagram.com/liveluxuryla
Website: https://www.coldwellbankerluxury.com/specialist/PDAMNSlX/derrick-smith 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Meet Derek Smith
00:00:15 From Texas to Real Estate
00:02:26 Crushing It Fast
00:05:00 Finding a Niche
00:07:24 Off Market Advantage
00:10:09 First Deal Lessons
00:18:01 Deal Sourcing Playbook
00:28:23 Underwriting and Proformas
00:41:27 Many Paths to Success
00:41:54 Branding the Derrick Smith
00:43:15 Value Building and Negotiation
00:46:08 Fatherhood and Flexibility
00:49:06 Weekly Metrics and Accountability
00:54:39 Prospecting and Agent Collaboration
01:01:57 Goals Florida Expansion Investing
01:08:31 Decisions Lessons and Fire Round