Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This, Not That, host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns.=================================================================Best Moments:(01:07) Why marketing performance is poor in early January(01:51) Data on email click-through rates in January(03:17) Increased unsubscribe rates in early January(04:14) Effective content types for January marketing(05:12) Examples of successful list and checklist content for B2B marketing(05:59) Examples of successful list and checklist content for consumer marketing(06:37) Introduction to Marigold, the podcast sponsor(07:32) "Since You Didn't Ask" segment: A personal anecdote about a social interaction=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.=================================================================Best Moments:(01:18) Lyndsay's background in sports marketing(04:07) Managing multiple brands and marketing responsibilities(05:31) Segmentation strategies based on past behaviors and interests(08:58) Cross-promotion between concerts and hockey games(10:05) Using animated GIFs and creative elements in emails(12:18) Email sending cadence and timing strategies(13:54) Collaboration between marketing, social media, and PR teams(14:56) Testing new ideas and creative approaches(15:50) Discussion of the catfish-throwing tradition at Predators games=================================================================Guest Bio:Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners.=================================================================Best Moments:(01:24) Discussing the impact of negative feedback(02:28) Sharing negative comments received about the podcast(05:11) Sponsor message for Marigold, an email sending platform(06:06) Answering random questions from listeners(07:26) Tackling "this or that" questions=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."=================================================================Best Moments:LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.LAST CALL! There are only a few more weeks to sign up for FREE to be a Certified GURU Email Specialist. Click here to sign up!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.