SaaS Builder Podcast

• Prioritize product development or customer feedback?

  John Gleeson, a general partner and founder at Success Venture Partners, shares his insights on the critical choice between product development and customer feedback. Drawing on lessons from legends like Albert Einstein and Steve Jobs, John emphasizes the importance of truly understanding customers, especially in the AI-driven world where products can be built rapidly. This discussion navigates the delicate balance of having a strong vision while ensuring that deep customer knowledge is at the core of a startup's strategy. Discover how this focus can unlock essential growth for early-stage startups.Connect with:John Gleeson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• What role can SaaS founders play in effective customer success?

  John Gleeson, General Partner and Founder at Success Venture Partners, shares his insights on the crucial role founders play in shaping customer success strategies within startups. Discover the concept of "founder led customer success," where post-sales customer interactions reveal true product market fit, often beyond initial sales figures. Gain valuable perspectives on the evolving journey from founder-led sales to establishing a scalable post-sales structure, with a focus on customer validation as a hallmark of genuine product market fit. Learn from John's experiences about the importance of flexibility in customer success approaches to accommodate diverse customer needs during a startup's growth phase.Connect with:John Gleeson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Is the shift towards usage-based pricing models a trend worth pursuing for all SaaS companies?

  Omar Akhtar, founder and principal analyst at Benchmarker, delves into the complexities of usage-based pricing models for SaaS companies, weighing the pros and limitations of this approach. He discusses the appeal and challenges of hybrid pricing models, highlighting the importance of aligning perceived value with actual costs from the customer perspective. With insights on the evolving nature of SaaS pricing, Omar offers thoughtful perspectives on what might shape the industry's future, particularly concerning AI companies and resource limitations. This conversation is rich with practical takeaways for those navigating the SaaS landscape.Connect with:Omar Akhtar: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Double Down on traditional marketing channels or diversifying into influencer partnerships for brand growth?

  Omar Akhtar, founder and principal analyst at Benchmarker, shares insights into the evolving landscape of B2B marketing. Discussing the importance of diversifying marketing strategies, Omar highlights the need to experiment with new channels while traditional methods fall short. The conversation explores the value of staying agile in marketing experimentation and learning from the rapid media shifts that continue to shape brand engagement. With practical advice and real-world examples, Omar emphasizes the significance of keeping marketing strategies fresh and dynamic for brand growth.Connect with:Omar Akhtar: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  2:50
• Would you choose to invest more in user experience or in brand storytelling for your SaaS product?

  Omar Akhtar, founder and principal analyst at Benchmarker, shares insights on the pivotal choice between investing in user experience versus brand storytelling for SaaS products. Delving into what brand storytelling truly entails, he emphasizes the simplicity of communicating the user's journey and the solution offered. Highlighting the frequent oversight in clearly articulating this story, Omar provides valuable guidance for technical founders on how to connect effectively with their audience through storytelling. His insights are crucial for those looking to leverage brand storytelling as a means to engage and retain users.Connect with:Omar Akhtar: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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