Inside the playbook behind one of India’s most loved salon chains
In an industry where franchising dominates and customer loyalty is fleeting, Vikram Bhatt’s journey of building Enrich Salons into a 115+ location powerhouse challenges conventional wisdom. What started as a favor to help a friend has transformed into one of India’s largest company-owned salon chains, serving 1.4 million customers annually. But the real story isn’t just in the numbers. It’s in how a corporate finance executive revolutionized the Indian beauty industry through an unexpected combination of systematic processes and emotional intelligence.
In this episode of Growth Diaries, Vikram joins host Sudheer Koneru to share the full journey, including how he pioneered subscription-based memberships, built a deep culture of stylist retention, and scaled smart by focusing on depth before breadth. He opens up about business discipline, emotional marketing, performance transparency, and the power of resilience, even during crises like COVID-19.
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The power couple behind India’s Bubbles and Old School Rituals
Creating a lasting beauty and wellness brand requires more than just technical expertise. It demands vision, resilience, and an unwavering commitment to excellence. The story of Bubbles Hair & Beauty and Old School Rituals, founded by Smita Vallurupalli & Shashank Kancharla, exemplifies how maintaining these principles can transform a single salon into a thriving beauty empire.
In this episode of Growth Diaries, Smita and Shashank join host Sudheer Koneru to share their journey from launching a single luxury salon to building a multi-location beauty empire and natural skincare brand rooted in traditional Indian beauty practices.
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How a civil engineer built a 25-store medspa success
A remarkable transformation story is unfolding in India’s beauty and wellness industry. What began as a passionate hobby in army institutes has evolved into Bodycraft, a pioneering chain of over 25 luxury wellness centers that redefine how we think about beauty, dermatology, and wellness services. At the helm of this evolution is Sahil Gupta, an engineer-turned-entrepreneur who took his mother’s vision and scaled it into something extraordinary.
In this episode of Growth Diaries, Sahil joins host Sudheer Koneru to reveal the strategic thinking and operational excellence that have helped Bodycraft pioneer a unique business model combining high-end salon services with medical aesthetics. His journey offers valuable lessons for wellness industry entrepreneurs looking to scale their operations while maintaining service excellence.
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Why 4.9+ Google reviews matter more than ad spend
Creating a successful beauty and wellness franchise model requires more than just a great concept. It demands systemic execution, data-driven decision-making, and an unwavering focus on customer experience. Aaron Meyers, CEO of Hammer & Nails Grooming Shop for Guys, is proving this through the remarkable growth of his men’s grooming franchise, which has expanded to over 50 locations with plans for 1000 units nationwide.
In this episode of Growth Diaries, Aaron sits down with host Sudheer Koneru to discuss how he’s revolutionizing men’s grooming through a membership-first approach. Learn why capacity should drive marketing decisions, how to create a friction-free membership model that keeps customers coming back, and proven strategies for scaling to 1000+ locations.
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The breakfast that funded Beverly Hills’ coolest medical aesthetics spa
When it comes to medical aesthetics, one entrepreneur saw beyond the clinical approach that dominated the industry. Nicci Levy, Founder and CEO of Alchemy 43, has transformed the medical spa experience into something more approachable, lifestyle-focused, and empowering.
Starting from her early days at makeup counters to building a national brand with nice locations across six markets, her journey offers valuable insights for wellness business owners looking to scale while maintaining quality and brand integrity.
In this episode of Growth Diaries, Nicci joins host Sudheer Koneru to share her journey from working at cosmetics counters to building a revolutionary medical aesthetics brand. Discover how she scaled from a $7,000 investment to creating a membership-based beauty empire, leveraging strategic locations, strong referral programs, and consistent customer experiences.
Welcome to Growth Diaries by Zenoti, where success stories of the beauty, wellness, and fitness industries come to life. Hosted by Sudheer Koneru, Zenoti’s visionary founder and CEO, this podcast offers a front-row seat to candid conversations with trailblazing entrepreneurs. Discover how they built thriving brands, tackled growth challenges head-on, and turned ambition into reality. Each episode delivers unfiltered strategies, behind-the-scenes stories, and actionable insights from leaders who’ve overcome real-world obstacles. Whether you're an aspiring business leader or a seasoned entrepreneur looking to gain insights from experts who’ve already triumphed over challenges, Growth Diaries is your roadmap to navigating and mastering business growth.
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