Coaching Inc with Tom Krol

• CIP - S2 - 037 - The Secret to Building Challenge Funnels That Print Money with Sam Hodgett

  What if you could generate sales for a $5,000 program without getting on a single sales call?In this behind-the-scenes masterclass, Sam Hodgett, marketing strategist behind Joe McCall and other top performers, reveals the exact strategy for building challenge funnels that convert on autopilot. Whether you are running ads, working with warm traffic, or launching your first challenge, this episode is loaded with tactics to help you build belief, drive conversions, and scale fast.You'll Learn How To:Design a 5-day challenge funnel that turns leads into buyersSell high-ticket coaching without doing 1:1 sales callsUse VIP upgrades, breakout sessions, and bonus days for higher conversionsStructure your content to build belief, not just teachLaunch with confidence even if it’s your very first challengeWhat You'll Learn in This Episode:(03:01) Evergreen challenge funnel walkthrough: 3,600 leads, 83 sales, 2.3% conversion(05:35) Sam’s belief-first framework for all conversion campaigns(07:14) The goal of the campaign is to get them to take the next step(08:32) The mechanisms and framework of a funnel that turns leads into buyers(10:44) Influences from Bill Allen, Russell Brunson, Pedro Adao, and more(15:30) The 5 Leads in 5 Days challenge that worked like magic(16:04) Day 1 = Mindset (16:07) Days 2–4 = 3 Secrets(16:09) Day 5 = Transformation(19:25) Using breakout sessions to present your pitch in a no-pressure way(21:24) Recap and bonus sessions: when and how to pitch again(22:55) VIP upgrades: $7 access that converts 27% of buyers(26:24) Traffic temperature makes a huge difference in a funnel(30:35) What kind of offer fits best with this model? (Hint: not recurring)Who This Episode is For:Coaches and experts selling high-ticket programsLaunchers looking for a scalable, no-sales-call sales strategyFunnel builders ready to add a powerful conversion campaign to their stackCourse creators with a validated offer who want better conversion ratesWhy You Should Listen:This episode is not about a theory; it is exactly how Sam and his clients have generated millions using structured 5-day challenges that sell hard without being pushy. If you wonder how to combine automation with human connection, this is the blueprint.Follow Sam Hodgett here:Sam Hodgett LinkedIn: https://www.linkedin.com/in/samuelhodgett/ Sam Hodgett Email: [email protected] Want to build your own challenge funnel that prints money?Join Coaching Inc.’s mastermind at https://coachinginc.com/ and learn directly from the people doing it at scale.If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

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• CIP - S2 - 036 - How to Make $300k to $400k in 3 Days with Live Events with Jay Conner

  Do you think live events are outdated? Think again.In this episode, Tom Krol and Darren Bentley sit down with Jay Conner, the king of six-figure live events, to break down how he consistently closes $300K–$400K in just three days, without paid ads, massive teams, or complicated funnels.Whether you are brand new to live events or looking to scale an existing one, Jay delivers the exact blueprint, from filling the room to creating a buying atmosphere that converts without pressure. If you have been struggling to close clients or want a cash-generating machine that builds real connections, this episode is a must-listen.You'll Learn How To:Fill live events with qualified buyers—without running adsUse affiliates, podcasts, and VIP upgrades to fill in seatsCreate a warm, conversion-driven culture from the moment attendees walk-inOffer high-ticket coaching programsBuild unforgettable experiences that make people thank you for selling to themWhat You'll Learn in This Episode:(02:18) Pre-qualifying attendees in live events(03:38) Why do live events still work so well in today's digital age?(04:42) How Jay pulls $300K–$400K in three days consistently(06:33) Why affiliates are the secret to qualified room-filling(09:38) Getting conversions from the qualified leads that are in the audience(10:45) Podcasting as a major lead gen channel (13:56) One big mistake people make when promoting live events(16:16) VIP upgrades and why every event must have them(19:08) How to convert six figures plus at these events(22:21) The secret weapon: members of the welcoming committee(24:50) How to drive VIP upgrades after they walk in the door(29:05) What makes this coaching event feel different from all others(33:12) Panels, property walkthroughs, and private lenders on stage(35:31) VIP experience: receptions, premium food, and exclusivity(39:22) Be careful what you give your attendees in print(43:29) Group coaching lunches as the first mini-conversion momentWho This Episode is For:Coaches and course creators who want a high-converting sales modelReal estate or financial educators looking to monetize in-person eventsEntrepreneurs are tired of funnels that don’t convert or ads that burn cashAnyone interested in launching a 1-day or 3-day live experienceWhy You Should Listen:Jay has been doing this for 14 years and has mastered the art of running live events that not only inspire but also convert. It’s the step-by-step system used to generate real, repeatable revenue with a small room of the right people. If you want to build intimacy, trust, and high-ticket buyers in just a weekend, this episode is your game plan.Connect with Jay Conner:Website: https://www.jayconner.com/LinkedIn: https://www.linkedin.com/in/privatemoneyauthority Facebook: https://www.facebook.com/jay.conner.marketing/ If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

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• CIP - S2 - 035 - How Top Coaches Get a Flood of Referrals Without Asking with Tom Krol

  Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself.You'll Learn How To:Create a referral SOP that builds community and momentumCelebrate, reward, and spotlight the behaviors you want more ofReframe the referral ask so it empowers clients instead of pressuring themUnderstand the real reason most referral channels dry upMake your business sellable by building systems and relationships, not just productsWhat You'll Learn in This Episode:(00:00) Start here: write a referral SOP (03:16) Most successful coaching clients and best salespeople do not work in the office(04:40) Where to find high ticket closers?(06:05) Why you are one relationship away from your next income breakthrough?(07:11) Processes and people, not products and programs(08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of(08:51) A checklist for celebrating every referral inside your community(10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company”(12:09) The exact referral language that gets people excited and not awkward(12:49) Rule #6: When everyone is part-time, the project will fail(14:24) A business reduces your suffering by reducing the suffering of other people(16:02) The best business is a sellable business(16:57) Preview of the October Nashville event and who are comingWho This Episode is For:Coaches who rely too heavily on cold traffic or inconsistent lead genCommunity builders who want referrals to flow naturallyEntrepreneurs who are ready to scale their business beyond their effortsAnyone building a coaching business that can eventually run and sell without themWhy You Should Listen:This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose.Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

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• CIP - S2 - 034 - Zero Ads. Zero Spend. $100K Closed. Here’s How He Did It with Belmont Locker

  Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.You'll Learn How To:Get your first $100K in coaching with $0 ad spendTurn free content into booked calls and closed dealsWrite CTAs that trigger action without sounding salesyKeep your sales calls short, clear, and high-convertingOvercome objections and still close deals fastWhat You'll Learn in This Episode:(02:45) Why the Revenue in First Position rule matters most(06:06) How he did $100K from coaching and what he did differently(07:58) PPSO Method: Person, Pain, Solution, and Outcome(08:55) The core offer he started with and how it evolved(10:24) Creating phone calls with the prospects(11:12) From zero to 100K views/month with just 2–4 posts per day(13:46) Nothing more powerful than an in-person meeting(15:41) What Belmont does on his social media(18:53) Getting haters in business is a badge of honor(22:06) CTA strategy: how Belmont uses DMs + Calendly to close(25:37) Tools, trips, tricks, and strategies to close more deals(29:04) His 15-minute sales call framework that converts(33:07) How to handle objections like "I need to think about it” or “That’s a lot”(35:56) Pushing people into the price objection(42:04) Preparation can be a form of procrastination. Take massive imperfect action!Who This Episode is For:Coaches with no budget who want to start nowSales professionals transitioning into coachingCourse creators stuck below $10K/monthAnyone trying to generate clients without paid adsWhy You Should Listen:This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen.Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

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• CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine

  Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.You'll Learn How To:Set a price that reflects real value and convertsStop “mothering” your clients and start leading themUse the “pivot question” to move from help to the closeBreak big results into small, sellable stepsDesign your modules so clients don’t stall or ghostWhat You'll Learn in This Episode:(03:07) Ashley’s journey from school principal to real estate and coaching(05:22) Shifting from high-level execs to average earners(06:25) The mistake of not giving your clients a chance to take action(08:09) Why your clients might be stalling (and how to fix your modules)(09:15) Why your vocabulary may be too complex for your audience(13:31) The 5 golden rules of organic marketing(13:34) Rule #1: Copy somebody's style that you can agree with(14:10) Rule #2: Make it big(14:29) Rule #3: Consistent(14:45) Rule #4: Singular(15:53) Rule #5: Fast response(20:31) Get attention, hold attention, monetize attention(24:38) How to find people who are willing to pay(28:23) Why a single primary offer can out-convert complex programs(30:35) Coaching business revenue stages: 10K → 40K → 100K/month(33:00) What makes someone say yes: conviction, clarity, and contagious belief(35:51) Three things you want to sell to your male audience(38:22) Coaching business is a people businessWho This Episode is For:Coaches who are tired of chasing leads and discounting offersAspiring educators transitioning into the coaching spaceEntrepreneurs struggling to create a scalable offerWomen in coaching who are ready to lead with confidenceWhy You Should Listen:If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.Resources:Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form. Follow Ashley here:Ashley’s Instagram: @ashleylorrainemedAshley’s Facebook: Ashley Lorraine, M.Ed.Ashley’s Tiktok: @ashleylorraine.medAshley’s YouTube: https://www.youtube.com/@ashleylorrainemedIf you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

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