Business Lunch

• Mastering Authentic Brand Storytelling and User-Generated Content

  Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram:

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  44:15
• The Demise of Google Search and the Rise of Generative AI

  Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.Highlights:"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search.""Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has.""If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes.""I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."Timestamps:00:00 - The Rise of AI and the Fear of Obsolescence00:32 - Technical Difficulties and a Podcast Mishap04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 202605:42 - China's Release of a Deep AI Algorithm and the Implications07:35 - Analyzing the Gartner Prediction and the Future of Search12:37 - The Shift from Traditional Search to Generative AI Solutions16:10 - Pivoting SEO Strategies for the AI-Powered Future24:20 - The Copywriter's Embrace of AI and the Impact on Roles28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs34:49 - The Timeline of AI Disruption and the Need for UpskillingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:

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  41:30
• Intentionality vs. Drift: Charting Your Path to Success

  Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.Highlights:"What gets measured gets managed.""If I can only work one hour today, what's the one thing I would do?""The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?""I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."Timestamps:00:00 - Introduction01:22 - The pros and cons of working from home vs. in an office05:00 - National Quitter’s Day10:00 - The impact of the holiday break on getting back into the swing of things13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift18:27 - The "upper limit problem" and self-imposed limits on success23:44 - The importance of habits and their role in achieving your goals30:00 - Investing in your vision37:03 - Examples of consciously shifting away from goals44:48 - The distinction between shift and driftCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram:

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  47:32
• The Pros and Cons of Musk's "Demon Mode"

  Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.Highlights:"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management.""The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing.""I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week.""If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."Timestamps:00:00 - Elon Musk's Approach to Problem-Solving01:20 - Musk's Ability to Solve Problems Quickly03:08 - Identifying the Real Problem07:03 - Feasibility of Musk's Approach09:01 -Downsides of Musk's "Demon Mode"12:38 - The CEO's Role in Determining the Right Next Thing13:40 - Shortening the Unit of Measurement15:00 - Empowering Middle Management20:00 - Communicating the Problem-Solving Approach26:35 - The Sustainability of Elon Musk's ApproachCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram:

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  29:14
• Rethinking Corporate Budgeting: Lessons from a CEO's Radical Experiment

  Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy.Highlights:"Budgets represent the worst of corporate bureaucracy.""The annual plan is the worst unit of measurement that there is.""Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days.""The organizational structure is just whatever that structure needs to be to support the goals of the company today."Timestamps:00:00 - Introduction05:00 - Comparing the hosts' existing planning process to the quarterly approach08:05 - Pros and cons of quarterly comprehensive company reorganization 12:41 - How a quarterly team-based approach could work for smaller companies15:00 - Determining who should decide the team composition and how20:00 - Outlining the roles of the project lead, core team, and support team25:00 - Discussing the project lead's authority to reprioritize team members27:10 - Identifying the different team categories: core, support, and stakeholders29:31 - Explaining the role of stakeholders in the project review process31:02 - Final thoughtsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram:

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  37:03

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