Business Lunch

• Duo's Demise: Duolingo's Viral Rebranding Stunt

  Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters.Highlights:"Most rebrands are astoundingly stupid. They're self-congratulatory." "If you're going to do a brand change, at least have some fun with it." "The founder is typically going to be the most effective key person of influence." "Tell a story, not just an announcement." Timestamps:00:00 Intro and Personal Updates04:27 The Duolingo Duo Death Story Begins10:07 Marketing Strategies Behind the Mascot's Demise17:57 Brand Changes and Earned Media22:45 The Power of Founder-Led Campaigns29:37 Celebrity Endorsements and Equity Stakes31:20 The GEICO Model: Multiple Fictional Characters34:58 Principles of Effective Rebranding36:33 Predictions for Duo's Future38:23 The Ultimate Goal: Brand ExposureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook:

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• Elon Musk, Risk-Taking, and the Power of High Agency in Business

  Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the concept of "high agency" - exploring what makes certain individuals stand out in business, how to identify and nurture high agency behavior, and why it matters for organizational success. The conversation ranges from personal anecdotes about challenging workplace norms to a strategic discussion about building innovative teams.Highlights:"The only unacceptable thing is, 'That's just the way it's always been done.'" "If you're butting heads with them because the status quo seems wrong to them, that's an opportunity, not a threat." "I want everybody to know the reason that we do something, the why behind it." "Most tests probably won't work better - that's the whole point of having a control." Timestamps:00:00 Introduction04:41 Defining "High Agency" Concept09:03 Elon Musk as a High Agency Example13:01 The Importance of Good Judgment18:17 Personal Work Histories and Agency22:23 Creating Environments That Foster Agency28:50 Can High Agency Be Taught?32:48 Balancing Testing and Control in Organizations35:45 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook:

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• The Perfect Week: Time Blocking Tips for CEOs

  Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In this episode, Ryan shares his time blocking strategy, which includes dedicated time for strategy, connecting with team members, deep work, and recovery. They discuss the pros and cons of time blocking and explore alternative approaches like "variable time blocking." This episode is a must-watch for all entrepreneurs.Highlights:"Time blocking is telling your time where to go instead of wondering where it went." "If every hour of every day is blocked in, that's usually a sign that you're probably micromanaging, that you're probably doing too much of the work that your team should be doing." "What gets measured, gets managed." Timestamps:00:00 - Introduction02:48 - Explanation of time blocking05:00 - Ryan's strategic time block08:10 - Ryan's team member connection time block11:18 - Ryan's deep work time block14:32 - Roland's perspective on time blocking20:00 - Ryan's flexibility with time blocks22:13 - Suggestions for additional time blocks 25:00 - Roland's approach to becoming a more interesting person29:44 - Importance of maintaining business relationships32:52 - The need for a system to manage your timeCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook:

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• The Antidote to Overwhelm: How to Turn Stress into Solutions

  Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss strategies for managing overwhelm and maintaining high agency during challenging times, drawing from their personal experiences with issues like a moth infestation, car accidents, and the impact of external factors like tariffs and interest rates on their businesses.Highlights:"Overwhelm is not an acceptable state. I am the agent of change, and I am in control of making this happen." "There are two types of people in this world: those who believe the world happens to them, and those who believe they happen to the world." "Overwhelm is a state of hopelessness, and the solution to it is, hopelessness is not an option." "Don't share this episode with somebody if they're in the midst of this, do go to them. Throw an arm around them and walk within this framework to help them." Timestamps:00:00 - Introduction02:46 - The importance of maintaining high agency during challenging times11:38 - Ryan's approach to helping people through difficult situations15:45 - The value of creating an inventory of overwhelming tasks22:06 - The importance of prioritizing and sequencing tasks25:28 - The importance of actively seeking to confirm the impossibility of solutions30:00 - The value of having a supportive partner or peer to navigate through challenges34:02 - The choice to be someone who "happens to the world" rather than someone the world "happens to"37:22 - The importance of providing support and not just offering solutionsMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

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• Mastering Authentic Brand Storytelling and User-Generated Content

  Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram:

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