Business Lunch

• Surviving the AI Revolution: Turning Headwinds into Opportunities

  Welcome to another episode of Business Lunch! Hosts Ryan Deiss and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.Highlights:"Keep rowing. We've got to stay in the game.""AI is the motor that can propel businesses through this season.""Don't build a new boat, optimize the one you have.""If you do not embrace computing, the internet, AI, you will find yourself obsolete."Timestamps:00:00 Introduction01:02 Flight Delay Experiences02:50 Business Downturn Discussion04:47 Entrepreneurial Survival Strategies07:39 Avoiding Business Mistakes12:00 Real-World Business Challenges16:44 Leveraging AI for Efficiency22:47 Reducing Client Workload with AI27:39 How to Create GPTs36:40 The Importance of Technical AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook:

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• Navigating Trump’s Tariffs: The Art of Negotiation in a Changing Global Market

  Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.Highlights:"Don't let a good crisis go to waste.""Friction creates opportunities.""This is your competitive moment.""Sometimes better terms are more valuable than better rates."Timestamps:00:00 Introduction01:13 Personal Updates and Podcast Setup02:22 Initial Tariff Conversation Begins12:34 Impact on Digital Marketing Agencies15:12 Supply Chain Redundancy Challenges22:56 Tariff Engineering Strategies27:50 Lessons from Pandemic and Economic Changes30:40 Joint Ventures and Local Production33:27 Marketing Bundling Techniques41:12 Final Advice and Entrepreneurial MindsetCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook:

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• The Newsletter Apocalypse: Survival Strategies for Content Creators

  Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Deiss dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.Highlights:"Create content that somebody doesn't want summarized because they want your point of view.""If you can be summarized, you're pretty commoditized.""We're getting away from the branded house into hyper-specific, hyper-individualized content.""Nobody really wants to learn how to do something anymore; they just want it done.""Define yourself by the audience you serve, not the products you sell."Timestamps:00:00 Introduction 03:26 The Newsletter Era: A Media Transformation07:38 Challenges in Current Media Consumption11:49 The Rise of AI and Content Curation15:12 The Importance of Personality in Media19:25 Protecting Your Content in the AI Age22:09 Beyond Email: Owning Multiple Communication Channels25:08 Creating Irreplaceable, Unmissable Content27:27 Levels of Information Consumption29:45 Future of Media and Audience EngagementCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram:

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• Branding in the AI Era: Beyond Features and Benefits

  Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook:

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• Micro Ownership: A New Way to Motivate Employees

  Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.Highlights:"We wish that our employees acted more like owners.""It's designed to create this result.""Identify three to five key metrics that directly impact profit.""How do we inject some entrepreneurial life into companies?"Timestamps:00:00 Introducing Micro Ownership03:07 Discussing the Founders' Board Member's Idea06:11 Employees Acting Like Owners07:26 Identifying Profit-Impacting Metrics10:15 Initial Thoughts and Potential Challenges12:20 Developing a Bidding Mechanism14:21 Bonus Distribution and Team Incentives17:47 Potential Consequences for Not Meeting Goals19:24 Maintaining Entrepreneurial Spirit in Growing CompaniesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook:

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