Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

In this episode of Small Business Quick Wins, host Jay Schwedelson shares invaluable marketing strategies and quick wins for small businesses heading into 2025. This episode is a recording from a recent Thryv webinar where Jay covered topics ranging from email marketing best practices to leveraging AI for better results.===================================Best Moments:(01:30) Introduction to quick win marketing strategies for 2025(03:20) Improving landing page conversion rates with better button text(05:30) The importance of social proof on websites and landing pages(09:54) Using quantifiable metrics in social proof testimonials(10:34) Making email subject lines more effective(14:00) Leveraging AI tools like ChatGPT for marketing improvement(22:01) The power of personalization in email marketing(28:40) Debunking the myth of sending too many emails(35:37) Best practices for email frequency and engagement(41:41) Q&A session addressing audience questions===================================Special OfferGet Your First Month of Thryv on Us!

In this episode of Small Business Quick Wins, presented by Thryv, host Jay Schwedelson interviews Nicole Phillip, an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing an engaged following.===================================Key Discussion Points:(01:35) The value of a personal brand and how it's not too late to start(04:14) The importance of social media for businesses in today's market(05:31) The necessity of having a personal brand tied to a human face for overall brand success(06:42) The impact of focusing on a specific niche for growth(07:40) Choosing the right social media platforms for your target audience(10:16) Tips for success on TikTok, including sticking with what works(11:46) The role of consistency in growing your following(13:41) Advice on handling emerging platforms and focusing on main platforms===================================Guest Bio:Nicole Phillip is an independent social media and travel content creator with over 190,000 followers across various platforms. She began her career in the television news industry, working for companies like ABC News, The New York Times, and NBC Universal. After handling a major project for The New York Times, Nicole transitioned into social media. In 2021, she started creating content for herself and experienced significant growth by focusing on a travel niche. Nicole specializes in creating engaging video content and understanding social media algorithms to maximize reach and engagement.===================================Special OfferGet Your First Month of Thryv on Us!

In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without compromising content quality.===================================Best Moments:(01:25) Introduction to the topic of using AI for content creation(02:42) Amanda's perspective on using ChatGPT for small businesses(04:08) The importance of using AI as a sidekick rather than a replacement for human writing(05:52) How AI-generated content can hurt performance on social media and search engines(06:04) Practical examples of using ChatGPT for content refinement(08:15) The importance of pushing ChatGPT for better results(10:17) Using ChatGPT to analyze customer reviews for content creation(11:08) Leveraging AI to synthesize large amounts of information===================================Guest Bio:Amanda Zantal-Wiener is the head of content at Thryv, a leading platform for small businesses in communications, billing, and marketing. With a background in content creation, she previously held positions at Search Engine Journal and HubSpot. Amanda brings extensive experience in content strategy and creation, particularly focused on helping small businesses leverage AI tools effectively while maintaining a human touch in their marketing efforts.===================================Try Thryv For $1?!?Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.===================================Best Moments:(00:56) Introduction to the topic of call-to-action buttons(01:32) The impact of button text on engagement rates(02:44) The power of using first-person language in call-to-action buttons(03:39) Examples of effective button text for emails and social posts(03:51) Tips for improving form submission rates on websites(05:09) The importance of analyzing website bounce rates(06:30) The need for continuous testing and iteration of button text(06:46) Introduction to Thryv, the podcast sponsor===================================Try Thryv For $1?!?Click HERE to get this $1 offer for 1 month using Thryv's Business Center!