Second in Command: The Chief Behind the Chief with Cameron Herold

• Ep. 502 - Anthony Petitte - Thriving in the Digital Age: How to Empower Remote Teams with Heart

  In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Anthony Petitte, Chief Operating Officer at Finloc 2000 Inc.During this engaging conversation, Anthony shares candid insights about managing a fully remote team spread across diverse locations and cultures. The discussion explores the unique challenges of fostering connection and camaraderie when employees rarely meet face-to-face and highlights creative ways to build meaningful relationships that fuel collaboration and retention. You'll discover the importance of nurturing a positive company culture as a key driver for sustainable success.Sivana and Anthony also explore the human side of leadership, recognizing and addressing burnout, loneliness, and the emotional well-being of team members in an often isolating work environment. You'll hear thoughtful reflections on honest communication, empathetic follow-up, and the delicate balance between supporting individuals and meeting business goals. These themes underscore the evolving role of leaders as both strategists and caregivers in today’s complex workplace.This episode provides practical tips and personal stories, offering a perspective on how leaders can stay grounded and inspire their teams amid constant change and uncertainty.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The day-to-day responsibilities of managing Finloc, FinPark, and VHub.The benefits of being a COO, such as ensuring efficiency and effectiveness and preparing the CEO for investor meetings. The tensions that exist with Anthony's CEO due to different approaches to building the company and fostering creativity.The challenges of managing a fully remote team across different time zones and cultures.The impact of AI on the transportation logistics industry and Finloc's approach to it.And much more...Guest Bio:Anthony Petitte is the Chief Operating Officer at Finloc 2000 Inc., where he leads operations, marketing, partnerships, and strategy for the company’s innovative truck parking marketplace. A seasoned entrepreneur, investor, and advisor, Anthony previously founded and led the first truck parking marketplace in transportation, which successfully exited in 2021. With over 14 years of experience across logistics, executive search, and digital marketing, he is passionate about solving complex challenges in transportation and enhancing the stakeholder experience. Anthony is also an advisor to startups like Simporter, Zuum, and Torch, and holds certifications in Lean Six Sigma and Cybersecurity Board Governance. He earned his business degree with a minor in tourism from Kaplan University.Resources:Connect with Anthony: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course –

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• Ep. 501 - Unlock Success with Soft Skills: The Secret to Transformational Leadership

  In today's episode of the Second in Command podcast, Cameron challenges conventional thinking about what it truly means to build a high-performing team.Rather than focusing on surface-level credentials or generic systems training, he dives deep into the often-overlooked soft skills that make or break leadership effectiveness—beginning with the critical, yet frequently neglected, art of interviewing. Drawing from his own experience scaling teams at a massive pace, he shares how operational excellence starts with equipping leaders with real training—not just theory—so they can spot who has genuinely done the work, not just learned how to talk about it.You'll learn how most organizations get stuck teaching people what they do instead of how to do it well, missing out on key elements like situational leadership, delegation, and coaching. Using memorable real-world stories and a few surprising truths, Cameron reveals how misjudging candidates, confusing traits like hard work with tenacity, or using the wrong people to interview for the wrong roles can sabotage a company’s potential. He even flips the org chart—literally—to illustrate a leadership mindset grounded in support rather than control.Whether you're scaling a company, hiring your next team member, or trying to sharpen your leadership edge, this episode offers a refreshing perspective on the soft skills that power high-performance cultures. It will make you rethink how you train, who you trust to interview, and what it actually takes to spot a top performer.Want your team to master the 12 essential leadership skills? Check out the Invest In Your Leaders training program. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of training for the interview process and why such training is essential.The common mistake companies make, training on the what and how rather than the why.The “torque process,” which involves running a series of one-on-one interviews and cross-referencing ratings.The 12 core skills that are essential for effective leadership, and why at least nine or ten of them cannot be replaced by AI.The challenges of hiring salespeople and why they often do not pass HR screening due to their unconventional methods. And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this

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• Ep. 500 - SPECIAL: Meridith Kuba - Double Trouble: How Dynamic Leadership Duos Drive Explosive Growth

  In this special 500th episode of the Second in Command podcast, Cameron is joined by Meridith Kuba, Vice President of Operations and Sales for the COO Alliance.This time out, you're invited into a candid and energetic conversation that explores the unique dynamic between two long-time business collaborators. Through shared memories and deeply personal reflections, Cameron and Meridith peel back the curtain on what it truly takes to build and maintain a successful leadership partnership over nearly a decade. It’s more than just strategy and execution. It’s about trust, loyalty, and the unspoken understanding that fuels great teamwork.Throughout the discussion, Meridith touches on lessons learned from her personal journey, including the surprising turns that shaped her career and the core values that now guide her professional and personal decisions. Expect laughs, a few hard truths, and meaningful takeaways about pursuing work that inspires a deep sense of fulfillment. You'll also hear how intentional communication and alignment have helped this team navigate growth without compromising culture.With a heartfelt look at the past and an optimistic eye toward the future, this episode delivers a blend of wisdom, wit, and real-world leadership insight that will resonate with entrepreneurs, executives, and anyone in between.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The early days of the COO Alliance, the importance of connections, and the high rate of members wanting to continue participating.Meridith's experience of completing an Executive MBA and the lack of new business insights gained.The challenges of delegating and the importance of follow-up and systems like ClickUp.Why Meridith's genuine love for the COO Alliance and the ability to convey its value contribute to her sales success.The value of CEOs being informed about their COOs' learning and experiences.And much more...Guest Bio:Meridith Kuba is the VP of Operations & Sales at COO Alliance, where she’s the go-to fixer—whether you need strategies planned or problems solved. Known affectionately as the “Wonder Woman” of the team, she balances big-picture thinking with a delightfully down-to-earth vibe. With a playful streak, farm-inspired grit, and a knack for multi-tasking, Meridith brings both heart and horsepower to leading teams in today’s fast-moving business world.Resources:Connect with Meridith: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersDisclaimer:The views,...

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• Ep. 499 - Harnessing The Vision Storm: How To Manage CEOs With Clear Maps

  In today's episode of the Second in Command podcast, Cameron explores the dynamic interplay between visionary entrepreneurs and the operational leaders who help bring their ideas to life. The conversation centers on the constant flow of ideas that many CEOs generate and the need for a reliable system to evaluate, filter, and manage those ideas without derailing a company’s strategic direction. One key tactic discussed is turning a spontaneous brainstorm into a structured dialogue, helping leaders stay aligned while respecting each other’s distinct strengths.You'll discover the importance of clearly defined roles and responsibilities to prevent what’s jokingly called "seagull management"—when leaders swoop in with ideas but leave behind confusion. Tools like the Impact Filter and return-on-investment questions are presented as effective methods for sorting through ideas and prioritizing the ones that align with current goals. Learn why having a documented set of commitments for the CEO can reduce the tendency to chase new concepts at the expense of ongoing work.This episode offers practical tips for generating personalized communication strategies for leadership pairs, leading to highly productive partnerships that fuel sustainable growth rather than constant chaos.Curious how to tame visionary chaos without killing innovation? Tune in to learn proven strategies for turning idea overload into growth momentum. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why COOs should express interest in CEOs' ideas and then ask follow-up questions to understand them better, creating a type of verbal impact filter. (0:10)The challenge of delegating for CEOs and the importance of clear written roles to avoid "seagull management." (1:07)The process of deciding whether to green light, yellow light, or red light an idea based on its potential impact and resources. (3:15)How the communication differences between CEOs and COOs resemble the differences between men and women, and the need for effective collaboration (5:14)The importance of specialized coaching for both CEOs and COOs to build stronger, more effective partnerships. (6:32)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a...

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• Ep. 498 - Shanaz Hemmati - How a Tech-Savvy COO Turbocharged Growth with Smart Operations

  In today's episode of the Second in Command podcast, Cameron is joined by Shanaz Hemmati, co-founder and COO of ZenBusiness.In this insightful conversation, Shanaz shares the behind-the-scenes story of building a modern company with a focus on simplifying a traditionally complex process. With a passion for technology and customer experience, she walks through how the organization evolved from a simple idea to a multifaceted platform serving a diverse and rapidly growing user base. Along the way, she emphasizes the importance of research, automation, and customer feedback in shaping their product offerings and strategic decisions.You'll discover the delicate balance between scaling responsibly and maintaining a strong internal culture. Shanaz reveals how leadership plays a critical role in hiring decisions, avoiding unnecessary bloat, and ensuring every team member is aligned with long-term goals. She reflects on the art of learning on the job, the value of thoughtful delegation, and the discipline it takes to avoid being pulled into every meeting or task.This episode offers a glimpse into the mindset required to thrive in a leadership role, especially in fast-moving, high-growth environments.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:ZenBusiness' decision to go remote, made during COVID to keep expenses low and improve communication.The research and iterations involved in deciding on core products like entity formation and registered agent services.The importance of addressing one-star reviews, while also working on automation and AI to improve customer support and reduce manual processes.The lessons learned from the early days of tech, as well as the importance of profitability and strategic growth.ZenBusiness's funding, having raised about $275 million, with their last round at a $1.7 billion valuation. And much more...Guest Bio:Shanaz Hemmati is the co-founder and COO of ZenBusiness, where she drives growth through data, systems, and inclusive leadership. Originally from Iran, Shanaz immigrated to the U.S. to pursue her education and earned a degree in Electrical and Computer Engineering from UT Austin. Her career includes leadership roles at Excite.com, HomeAway, and ZenBusiness, where she’s known for scaling high-growth companies while maintaining a human-centered approach. A passionate advocate for diversity, she spearheaded ZenBusiness’s DEI strategy, achieving nearly 50% female representation across the organization. Recognized with awards such as Inc.’s Female Founders List (2025) and the Silver Stevie® Award (2024), Shanaz also serves as a board advisor to early-stage startups, mentoring entrepreneurs with a fearless, ethical, and impact-driven philosophy.Resources:Connect with Shanaz: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your...

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