Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency drive conversions—especially for service-based businesses. Learn how to create high-impact content (even if you're scared to post), which platforms to prioritize (B2B vs. B2C), and how to make the ask without sounding salesy. Whether you're just starting out or trying to grow, this is your roadmap to building real trust that turns into real clients. 📚 What You’ll Learn Why people follow founders, not brands How to tell your story in a way that builds connection Which social platforms are right for your business type How to generate endless content from real-life experiences When and how to ask for the sale without being pushy ⏱️ Timestamps 00:00 – Intro: Why Founders Matter More Than Brands 01:53 – The Founder Brand Concept Explained 06:53 – Vulnerability and Storytelling Build Trust 13:30 – B2B vs. B2C: Platform Strategy 20:00 – How to Create Consistent, Relevant Content 26:00 – Content → Trust → Clients 31:55 – Repel the Wrong Clients 36:00 – Long-Form → Short-Form → Conversion Funnel 39:00 – Make the Ask: How & When to Sell 🔖 Hashtags #FounderBrand #ContentMarketing #BuildTrustWinClients #EntrepreneurTips #BusinessPodcast #MarketingStrategy #ClientAcquisition #MattReynolds #ChrisReynolds #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
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41:22
Churn: The Silent Killer of Your Business
Are you ignoring churn in your business? You might be losing more than you realize. In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn satisfied customers into loyal advocates. If you're tired of constantly hustling for new leads, this episode will help you build a stronger, more sustainable foundation by mastering client experience and tracking what really matters. ✅ What You'll Learn Why churn is more dangerous than a lack of leads The real cost of losing existing clients Simple ways to reduce churn and boost retention Why over-serving beats overselling How to play the long game in business ⏱️ Timestamps 00:00 – Welcome & Weather Banter 04:59 – Understanding Churn in Business 11:46 – The Power of Client Retention 17:50 – Proven Strategies to Reduce Churn 25:53 – How Service Quality Impacts Retention 32:31 – Fixing Product-Market Fit via Churn Signals 38:01 – The Long Game: Outlasting the Competition 🔖 Hashtags #Churn #ClientRetention #BusinessGrowth #FitnessBusiness #EntrepreneurTips #SmallBusinessStrategy #CustomerExperience #MarketingStrategy #TurnKeyCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
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41:15
How Customer Focus Drives Business Growth
Customer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world. Learn how to build trust, create loyal customers, and outmaneuver bigger competitors by focusing on what matters most: service, relationships, and doing the right thing. Whether you're a startup founder, small business owner, or service-based entrepreneur, this episode will show you why customer focus is your most powerful advantage. 🧠 What You’ll Learn Why customer focus leads to long-term success How personal stories can reshape your business values The role of trust in setting small businesses apart Why empathy and authenticity are your strongest business assets How to create loyal customers without massive marketing ⏱️ Timestamps 00:00 – Introduction & personal updates 21:01 – The importance of customer focus 25:29 – Great customer service as a differentiator 30:29 – Building trust through care & expertise 35:27 – Doing the right thing—even when it’s hard 40:11 – Small business advantage 52:00 – Empathy, authenticity & long-term value 🔖 Hashtags #CustomerFocus #SmallBusinessGrowth #BusinessPodcast #Entrepreneurship #BuildYourBusiness #EmpathyInBusiness #BusinessLeadership #TrustInBusiness #DoTheRightThing #CustomerExperience #BusinessEthics PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
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54:22
Why Online Coaching Beats In-Person Coaching: The Freedom, Efficiency, & Value Advantage
Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey Coach, Matt breaks down how tech has transformed coaching—and why this model is the future for growth-minded coaches and serious clients alike. Whether you’re a burned-out gym owner, a coach looking to scale, or just curious about how online coaching works, this episode will show you how to build a high-impact, scalable business from anywhere in the world. 🧠 What You'll Learn Why online coaching gives both clients and coaches unmatched freedom How online coaching improves consistency and accountability The hidden inefficiencies of traditional in-person coaching How TurnKey Coach automates admin work so coaches can focus on coaching The advantages of asynchronous communication and video feedback How to build scalable systems and transition to a hybrid model ⏱️ Timestamps 00:00 – Introduction: Why Online Coaching Beats In-Person 01:45 – Matt’s Background in In-Person Coaching 05:30 – The #1 Benefit of Online Coaching: Freedom 09:00 – How Online Coaching Works for Clients & Coaches 14:22 – Financial Efficiency: Clients Pay Less, Coaches Earn More 18:35 – Real Examples of Clients Staying Consistent While Traveling 24:00 – TurnKey Coach: Features That Make It Work 29:15 – The Power of Video Feedback & Screen Recording 33:50 – The Hybrid Coaching Model: Best of Both Worlds 37:10 – Why Online Coaching Scales (and In-Person Doesn’t) 41:22 – Final Thoughts & Call to Action 🔖 Hashtags #OnlineCoaching #FitnessBusiness #CoachingSuccess #BarbellLogic #MattReynolds #TurnKeyCoach #CoachFreedom #InPersonCoaching #FitnessEntrepreneur #HybridCoaching #StrengthCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
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24:03
The Trust Equation with Andrew Jackson: How to Build Stronger Business Relationships
What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed. 🔹 What You’ll Learn What the Trust Equation really is—and how to use it in your business The three components of trust: ability, integrity, and benevolence Why trust is contextual and must be consistently demonstrated How lean manufacturing principles can strengthen coaching and leadership The difference between AI-generated consistency and real human trust How to lead, hire, and scale with trust at the center Why authenticity, follow-through, and care are non-negotiable in leadership How trust acts as a "bank account" and what builds or drains it ⏱️ Timestamps 00:00 – Introduction to the Podcast and Andrew Jackson 02:52 – Understanding the Trust Equation 05:51 – Andrew's Background in Engineering and Lean Manufacturing 10:11 – The Importance of Trust in Leadership 14:52 – Defining Trust and Its Three Components 19:51 – Building Trust in Business Relationships 23:55 – Applying Lean Manufacturing Principles to Coaching 29:53 – The Evolving Nature of Value and Trust 33:03 – Building Trust Through Relationships 34:49 – The Role of AI in Trust and Integrity 36:59 – The Uncanny Valley of AI Communication 38:19 – Trust in CEO Relationships 39:56 – The Trust Equation in Hiring and Firing 41:50 – The Importance of Ability, Integrity, and Benevolence 45:15 – Trust as a Proxy for Communication 47:52 – Leading by Example in Trust Building 51:45 – The Long-Term Value of Authenticity in Trust 55:37 – The Role of Social Proof in Trust 57:55 – Consistency and Authenticity in Relationships 🔖 Hashtags #TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #HiringTips #TeamTrust #AuthenticLeadership #BusinessPodcast #MattReynolds #ChrisReynolds PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
Are you a business owner or startup founder struggling to navigate the challenges of growth? Join seasoned entrepreneurs Matt and Chris Reynolds on the Build Your Business Podcast, where they share decades of experience to help you overcome obstacles and achieve lasting success.
We’ll simplify the startup process, provide actionable strategies for growth, and offer invaluable insights to help you.
What you'll gain:
Overcome your fears: Break through the anxiety and uncertainty that often hold entrepreneurs back.
Turn passion into profit: Learn practical strategies to monetize your ideas and grow a financially successful business.
Build a lasting legacy: Discover how to create a sustainable, thriving company that stands the test of time.
Tune in for expert advice, real-world success stories, and actionable insights that will take your business to the next level.
Whether you're just starting out or looking to scale, the Build Your Business Podcast will empower you to transform fear into freedom.
Listen to Build Your Business: From Fear to Freedom, The Level Up Podcast w/ Paul Alex and many other podcasts from around the world with the radio.net app
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