Today on the podcast, I’m joined by Jessica Honegger, founder of Noonday Collection, and I cannot tell you how much I loved this conversation. I’ve been wearing and loving Noonday pieces for years, so getting to sit down with Jessica and talk about the heart behind what she’s built felt extra special.
We talk about what it really looks like to build something meaningful over the long haul — not just the pretty, polished parts, but the inner work, the risk, the resilience, and the courage it takes to stay when things get hard.
Jessica shares the story of how Noonday began, how motherhood and entrepreneurship collided in those early years, and what she means when she talks about “doing the work.” We talk about naming the stories we carry, building real community, letting ourselves be seen, and learning how to keep going with honesty and heart.
We also talk about:
how shame and secrecy keep women stuck
why being witnessed in safe community is so healing
the emotional and spiritual formation that happens through entrepreneurship
the difference between being a starter and becoming a stayer
what it looks like to build a business that reflects your values
why creating beauty, opportunity, and connection matters so much
And of course… we had to talk style too. We chat about Noonday’s newest collection, favorite statement pieces, travel style, and the shoes we’d wear to Italy and Greece.
This one is full of wisdom, honesty, and so much inspiration for any woman who wants to build something beautiful — whether that’s a business, a family, a community, or simply a more courageous life.
I hope you love this conversation as much as I did.
Check out Noonday here! https://noondaycollection.com/
Red Crossbody Bag: https://noondaycollection.com/products/essential-crossbody-woven-leather?_pos=1&_sid=74a109608&_ss=r
Strawberry Necklace: https://noondaycollection.com/products/the-sweet-life-locket?_pos=5&_sid=9bf3debd4&_ss=r
Heart keeper Locket: https://noondaycollection.com/products/heart-keeper-locket?_pos=7&_sid=9bf3debd4&_ss=r
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