Founder Stephanie Gottlieb: ‘To get to the next level, you need to change your strategies’
Since launching her namesake, NYC-based fine jewelry brand in 2013, Stephanie Gottlieb has leveraged pop culture to her company’s advantage. That has included using her large social media presence to introduce new styles, for example, and getting the brand’s jewelry pieces on major stars at major moments – think: the “87” necklace worn by Taylor Swift at the 2024 Super Bowl.
On the latest episode of the Glossy Podcast, Gottlieb — who serves as her company’s CEO and designer — discusses those marketing strategies and others the brand is tackling, including collaborations. She also shares how her company, which has remained loyal to natural diamonds, is navigating the rise of lab-grown options and how it’s been hitting the gas on growth over the past two years.
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Week in Review : The TikTok ban looms
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and West Coast correspondent Lexy Lebsack break down some of the biggest fashion news of the week.
This week, we take a look at the looming TikTok ban, which looks likelier than ever now that three federal judges have ruled that the ban does not violate the First Amendment. Later, we talk about Coty securing the licensing deal to make Swarovski-branded fragrances and the growing appeal of licensing as a business model.
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Same founders Shea Marie and Ryan Horne on building a booming 'influencer brand'
What started as a luxury swimwear brand nearly 10 years has transformed into a successful fashion label that introduced denim, resortwear and kidswear this year. Launched by Shea Marie, an influencer-turned-founder, and her co-founder Ryan Horne, Same has become one of the buzziest swimwear brands on the market, with A-list fans such as Beyoncé, Hailey Beiber and Kendall Jenner.
"The growth has happened very fast. Our sales have been tripling, quadrupling each year," Marie said on the latest episode of the Glossy Podcast. To that point, both Marie and Horne said that they've been focused on growing their team. The brand plans to evolve its DTC strategy and open a retail store next year. Plus, more categories, including footwear and accessories, are on the horizon.
In this week's episode of Glossy's Podcast, Marie and Horne discuss what's fueling Same's expansion nearly 10 years in and why an established audience is impactful when building a brand.
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Week in Review: Nike shuts down RTFKT, London bans exotic skins, Black Friday results
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week.
This week, we talk about Nike shutting down its 2021 acquisition, NFT company RTFKT, as well as the current state of the much-diminished NFT market. Later, we discuss London Fashion Week’s decision to ban exotic skins and the results from Black Friday and Cyber Monday.
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After a decades-long Nike contract, Tiger Woods is creating golf shoes again
After exclusively working with Nike for 27 years, until January 2024, Tiger Woods is putting his expert stamps on golf apparel and accessories again — this time, under the Sun Day Red label.
Not so coincidentally launched in January, beginning with select golf clothing styles, Sun Day Red is best described as a collaboration between Woods and the 45-year-old golf gear brand TaylorMade. As of Wednesday, the company took a significant step by introducing its first golf shoes, developed according to Woods’s specifications and tested by the legend on the course.
According to Charley Hudak, the brand’s senior creative director of footwear, and Tyler Pinkos, its head of footwear development and sourcing — who both joined the Glossy Podcast for this week’s episode — the introductory Pioneer Cypress style is the first of many Sun Day Red shoes that will be hitting the market. Running shoes, Chelsea boots and dress loafers could eventually be found in the brand’s assortment.
Also on the podcast, Hudak and Pinkos discussed the process of working with Woods on product development, the growth potential for Sun Day Red and the opportunity to build a Smithsonian-worthy shoe.
USA