Design Better

• The Brief: What designers can learn from writers and storytellers

  Words are worth a thousand pictures by Eli Woolery How does Sir Jony Ive, the famed former head of design at Apple, start every project? If, like me, you guessed by sketching, you’d be wrong. I was surprised to learn when he visited the design capstone class I co-teach at Stanford that he starts all projects by writing. But Jony gave our class a powerful example of why writing is a far more versatile conceptual tool than sketching. He spoke of working with a landscape designer on his property in the UK. The designer could have shared drawings, but instead he wrote about the night garden, and how the flagstones would radiate both the heat from the warmth of the day and the fragrance of the flowers along the pathway. “I write because I realized at art school that you can only draw a small percentage of the attributes of an object. You know, if I were to draw this [holds up a glass], you would understand only 20 percent of its nature. You would have no sense of its weight or material or temperature. You would have no sense of the way that it reacted to its environment. Writing helps me frame the problem. A lot of mistakes are made when you frame a problem, because you could already be dismissing 60 percent, 70 percent of the potential ideas.” —Jony Ive, in an interview with McKinsey Quarterly Free from the constraints that even the best draftsperson would face, Jony and his team can conceptualize not only the look of products, but the touch, weight, and even the emotions they trigger. Perhaps it shouldn’t surprise us that good design can start with writing. Good writers are adept at taking an iterative approach to creativity. They create memorable characters through empathy. Their characters evolve, and they often reimagine old stories with new, innovative approaches. “The difference between writers and non-writers is that writers go back again and again. My old classics teacher used to say that the people who succeeded in classics were the people with the highest tolerance for failure. I think the same is true for writers.”—Madeline Miller, author of Circe and The Song of Achilles Madeline Miller is a great example of an author who uses all of these techniques in her writing. Her book Circe takes the titular character who was a peripheral—if important—part of Homer’s Odyssey, and reimagines her as the protagonist. Her empathetic approach to the enchantress-in-exile reframes the story in a way that makes us feel a human connection to the not-quite-human character. Professional writers also aren’t afraid to make mistakes as they go. Many have a bias toward action, creating the rough outlines (parallel to a prototype) of the work before going back to refine it. “My husband is a master carpenter. When I asked him if master carpenters make fewer mistakes than regular carpenters, he said no–but they recognize [the mistakes] more quickly. It’s the same for writers as they gain experience.” —Madeline Miller, author of Circe and The Song of Achilles Former guests on the show, David Sedaris and Dan Pink, shared wisdom about writing that can teach us plenty about becoming better designers. Continue reading this issue of The Brief on Substack

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• Gareth Hinds: A golden age for the graphic novel

  Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/gareth-hinds Graphic novels are experiencing something of a renaissance recently. As the medium has gained popularity, notable thinkers like Sapiens author Yuval Noah Harari and the late John Lewis have brought their stories to life beautifully in graphic novel form. Gareth Hinds has played a big role in shaping the medium. His graphic novel adaptations of The Iliad, The Odyssey, Macbeth, Beowulf, and King Lear have brought new readers and new perspectives to these classic tales. Count us in that group of his readers looking at these ancient stories differently. We speak with Gareth about his creative and editorial workflow, and how he turns challenging works from Shakespeare, Homer, and others into a graphic novel. We also talk about how his background in video game design influences his work, and how he chooses stories that lend themselves well to his style of illustration. Bio Gareth Hinds is the creator of critically-acclaimed graphic novels based on literary classics, including Beowulf (which Publisher’s Weekly called a “mixed-media gem”), King Lear (which Booklist named one of the top 10 graphic novels for teens), The Merchant of Venice (which Kirkus called “the standard that all others will strive to meet” for Shakespeare adaptation), The Odyssey (which garnered four starred reviews and a spot on ten “best of 2010” lists), Romeo and Juliet (which Kirkus called “spellbinding”), and Macbeth (which the New York Times called “stellar” and “a remarkably faithful rendering”). Gareth is a recipient of the Boston Public Library’s “Literary Lights for Children” award. His books can be found in bookstores and English classrooms across the country, and his illustrations have appeared in such diverse venues as the Society of Illustrators, the New York Historical Society, and over a dozen published video games. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. *** If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

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• From your inbox to your ears: Audio versions of The Brief

  Every month, our premium subscribers receive our newsletter The Brief , which assembles wisdom gleaned from interviews with creative thinkers. It’s a chance to go deeper into salient topics like creative collaboration, the ephemeral nature of designing software, and how other creative people in music and film solve problems. But inboxes are busy places—an issue might slip past you. And everyone learns differently. Some of us learn best by listening. We’re always looking for new ways to support your learning. :) We’re now creating narrated versions of The Brief released as a podcast in your feed. Want to check it out? We’re releasing the first episode from our most recent issue of The Brief, What do many creative people have in common? ADHD. We hope this new feature helps you continue your educational journey into design and creativity.

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• Kevin Bethune: Nonlinear—Navigating Design with Curiosity and Conviction

  Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kevin-bethune-returns One core strength that good designers cultivate is the ability to navigate ambiguity. Our guest today, Kevin Bethune, returns to the show to discuss his new book, Nonlinear: Navigating Design with Curiosity and Conviction, which emphasizes that to achieve real innovation, teams must be willing to venture into the “proverbial forest of ambiguity.” We talked to Kevin about how we can bring non-linear thinking into our very linear workflows to shake them up to embrace ambiguity and exploration. Kevin also shared why he thinks multidisciplinary thinking is essential to innovation and creativity. Buy the book Bio Kevin Bethune is a multidisciplinary design and innovation executive, entrepreneur, best-selling author, and keynote speaker based in Redondo Beach, California. His career spans mechanical engineering within nuclear power, product creation at Nike, and advanced design studies at ArtCenter, culminating in a pioneering path for servant leadership in design and innovation. As the founder of dreams • design + life—a “think tank” integrating strategic design, industrial design, and brand strategy—Kevin helps organizations uncover human-centric, holistic opportunities that bridge physical, digital, and service-oriented experiences. Over the years, he has led large-scale creative teams, guiding 30+ direct contributors and influencing global groups of more than 70 in shaping design functional excellence and innovation best practices. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Thuma: We’re the sort of people who can’t help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking. Their timelessly designed beds, nightstands, dressers, and shelving are built from solid wood using Japanese joinery techniques for a silent, stable foundation, balancing form, craftsmanship, and functionality. With clean lines, subtle curves, and a minimalist style available in four signature finishes—and an upgradeable headboard—the Thuma Bed collection assembles in just about 5 minutes with a single hand-tightened screw, ensuring a durable piece backed by a lifetime warranty. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter. *** If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

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• Scott Belsky: Adobe's Chief Strategist on navigating the creative Cambrian Explosion

  Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/scott-belsky We live in an era where it’s easy to get overwhelmed by the pace of new technology. As designers, creatives, and technologists, we have a wealth of tools at our disposal that people in our roles only a decade ago could only have dreamed of. Yet it can be daunting to know where to focus our efforts: what new skills and workflows should we be learning to stay relevant? Scott Belsky, co-founder of Behance and Chief Strategy Officer at Adobe, calls the rapid spread of generative AI tools a “Cambrian Explosion,” referring to an evolutionary event 500 million years ago when many new animal species appeared in a relatively short time. We talk to Scott about how we might navigate this explosion, and why it might make sense to move toward a more “boundaryless” workflow. We also talk with Scott about his book The Messy Middle, and how to manage emotional turbulence during challenging parts of our career. Bio Scott Belsky is a builder, author, and investor who currently serves as Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products. As a co-founder of Behance—a platform now used by over 50 million creatives—Scott has been instrumental in shaping Adobe’s Creative Cloud, pioneering mobile and service strategies, and later advising innovative companies like Pinterest, Uber, and Airtable. He also champions creative empowerment through initiatives such as 99U and Action Method, and his thought leadership shines in his international bestsellers, Making Ideas Happen and The Messy Middle, as well as his widely read Implications newsletter. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Thuma: We’re the sort of people who can’t help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking. Their timelessly designed beds, nightstands, dressers, and shelving are built from solid wood using Japanese joinery techniques for a silent, stable foundation, balancing form, craftsmanship, and functionality. With clean lines, subtle curves, and a minimalist style available in four signature finishes—and an upgradeable headboard—the Thuma Bed collection assembles in just about 5 minutes with a single hand-tightened screw, ensuring a durable piece backed by a lifetime warranty. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.

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