Liquor Lab’s Aaron Vaccaro Turned Cocktails into Community - Full Interview
Aaron Vaccaro, CEO of Liquor Lab Former Topgolf exec who helped grow it from 10 to 70+ locations and $1.1B in revenue. 🍸 What You’ll Hear:
Aaron’s journey from finance and venture capital to building experience-driven brands
The Topgolf transformation—how it evolved from a driving range to an entertainment empire
Why Liquor Lab is the “Topgolf of cocktails”—accessible, social, hands-on
Cocktail classes: 90 minutes, ~$70, 3 drinks, taught by professionals in Nashville and Louisville
Insight into cocktail formulas, mixology tips, and Aaron’s favorite: the Port Manhattan
How Liquor Lab is adapting to changing alcohol trends—like low ABV, NA options, and Gen Z habits
Why the focus isn’t on drinking—it’s about flavor, education, and connection
🔥 Quotables:
“You’re not just mixing cocktails. You’re mixing memories.”“Most cocktails are riffs on six basic templates.”“We want to break down barriers and make aspirational things accessible.”
🥂 Bonus:
Learn how Liquor Lab builds brand loyalty through experience
Hear how Aaron applies the same strategy he used at Topgolf to transform hospitality at scale
🎧 Learn more: LiquorLab.com Classes in Nashville, TN & Louisville, KY
Follow: @LiquorLab | @TheBestWinePod
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Palm Wine Without Palm Trees? Onye’s Eco-Friendly Revolution Pt. 4
Topic: Creating palm wine sustainably without harvesting palm trees
Guest: Onye, founder of Ikenga Wines
Environmental Impact: Avoids traditional palm farming to reduce carbon footprint and forest clearing
Production Philosophy: Source-agnostic and rooted in molecular replication of palm sap
The Journey: From 2019 epiphany to today’s artistic exploration of flavor and sensory expression
Palm Wine Variants: Focus on oil palm chemistry; acknowledges coconut and raphia varietals
Wine Styles: Experimental, seasonal, and undefined—exploring a “white space” of winemaking
Vision: If money were no object, Onye would open a store with food service and a portfolio of underrepresented global beverages
Takeaway: Palm wine is just the beginning of a much bigger adventure in redefining tradition through innovation
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Harvard to Palm Wine: A Sparkling Journey to West African Terroir Pt. 3
Onye shares his pivot from Harvard University to launching a palm wine company
Discusses exploring Nigeria’s palm wine culture and production methods
Explains how palm wine can be preserved and bottled for U.S. markets
Insight into their sparkling palm wine labels and West African food pairings
Anecdotes about former classmates, including a researcher 3D printing a human heart
Talks about filling the beverage gap in fine dining experiences for African cuisines
Website sales live now; restaurant and retail distribution coming soon
💡 Fun Fact: Some say palm wine is good for your eyes—just don’t quote Harvard on that (yet)!
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The Ancient Art of Palm Wine: Onye's Bold Fermentation Breakthrough Pt. 2
Topic: Palm wine – an ancient, non-grape wine made from palm tree sap
What is Palm Wine? Naturally fermenting sap collected from palm trees; typically consumed the same day
Traditional Use: Morning (low-alcohol, sweet) vs. evening (higher alcohol); if left too long, it turns to vinegar
Innovative Twist: Onye creates a molecular palm sap from plant-based sources, allowing for controlled fermentation
Wine Style: Sparkling, pet-nat-inspired, unfiltered and hazy
Alcohol Content: Traditional palm wine: ~3–4%, Ikenga Wines: ~8–10%
Fun Fact: Palm wine may date back to prehistoric times and is naturally consumed by animals like bats and primates!
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Sonoma to Stew: Onye Ahanotu Blends Science, Culture, and Wine Pt. 1
Guest: Onye Ahanotu, founder/winemaker at Ikenga Wines
Location: Berkeley, California
Origins: Grew up in Sonoma County, inspired by the rise of the local wine industry
Educational background: Chemical Engineering (UC Irvine) + Materials Science (University of Michigan)
Cultural Influence: Nigerian roots, family meals, fufu, and palm wine traditions
Philosophy: Wine as a fusion of science, food, travel, and art
Fun Fact: Palm wine can be a breakfast drink in Nigeria!
The Best 5 Minute Wine Podcast is a weekly podcast by Forrest Kelly exploring wineries around the world. We take 5 minutes and give you wine conversation starters and travel destinations. In addition, you'll hear candid interviews from those shaping the wine field. Join us as we become inspired by their search for extraordinary wine and wineries.
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