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Side Hustle Pro

Podcast Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entr...

Available Episodes

5 of 450
  • 443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)
    This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years. In this episode she shares:How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelvesWhat it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)The importance of understanding your customer and adjusting your pitch accordinglyHighlights include:0:00 – Introduction to Whitney Gates8:17 – Launching Wondry 11:20 – Defining Wondry’s category: wine vs. cocktail hybrid15:00 – Investing in the business18:40 – Door-to-door sales and proof of concept31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban34:00 – Becoming profitable and managing costs as you scale41:00 – Tips for entrepreneurs Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeWondry Wine Website: https://www.drinkwondry.comFollow Wondry’s Instagram: https://www.instagram.com/wondrywineSide Hustle Pro Website: https://www.sidehustlepro.coClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoFollow Wondry’s Instagram: https://www.instagram.com/wondrywine Hosted on Acast. See acast.com/privacy for more information.
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  • 442: Melyssa Ford on Health, Hustle, and Healing
    This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances.As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces.In this episode she shares:Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health Overcoming depression, negative self-talk, and finding grace through personal healingThe many benefits to pivoting several times in her careerHighlights include:00:00 Intro02:00 Building a film/TV personality 06:00 Being an undocumented immigrant14:00 Creating her own path19:00 Battling mental health issues27:00 Navigating perimenopause40:00 The podcasting landscape47:00 Living with a brain injury1:00:00 Tips for entrepreneurs Check out episode 442 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/ Hot and Bothered Podcast Instagram: https://www.instagram.com/hotnbotheredpodcast/ Melyssa’s Website: https://www.melyssaford.com/ ChatGPT: https://chatgpt.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/ Hosted on Acast. See acast.com/privacy for more information.
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  • 441: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder
    This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. In this episode she shares: How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her pastHer transformative experience as an MBA candidate at The Wharton School at UPennHow she makes a living off of content creation and the opportunities being an influencer has providedHighlights Include:00:00 Intro 03:00 Confidence and putting yourself out there09:55 Becoming a lifestyle influencer12:04 Navigating side hustling and a corporate role19:27 Collaboration with Rare Beauty 20:48 Launching a robe company 29:09 MBA program at Wharton39:20 Transparency in content creation44:07 The importance of building a teamCheck out episode 441 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeToo Collective Website: https://toocollective.com/ Too Collective Instagram: https://www.instagram.com/toocollective/ Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ Alexis’ Instagram: https://www.instagram.com/alexisbarber/ Alexis’ YouTube: https://www.youtube.com/@alexis_barber MLT Program: https://mlt.org/Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx Pietra: https://www.pietrastudio.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
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  • 440: She Went From NICU Nurse To Full-Time Content Creator and Published Author
    Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck Highlights include: 00:00 Intro05:22 Finding a path in nursing10:51 The goal of work-life balance11:52 Cooking as an outlet15:25 Intentional content creation19:24 Unlearning the idea of creating perfect content 27:21 Diversifying revenue streams33:38 Hiring a team for content creation41:09 Revenue from YouTube & brand partnerships43:42 Publishing a unique cookbook49:59 Take control of your inner voice52:30 Tips for entrepreneurs Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHelena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
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  • 439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh
    This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way.In this episode she shares:How identifying a niche audience transformed her podcast and entrepreneurial journeyHer focus on helping first and second-generation immigrant women find confidence in their stories Balancing financial stability after leaving her full time job and moving abroad to PortugalHighlights include:00:00 Intro03:00 From analyst to podcaster07:45 Mastering storytelling 13:30 Lessons from Podcast Moguls18:00 Creating content with purpose21:00 Becoming an expat in Portugal28:00 Preparing for full time entrepreneurship 33:00 Building a platform to monetize43:00 Defeating self-doubt47:00 Living in Portugal54:00 Tips for entrepreneursCheck out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHiwote’s website: https://www.depthandcandor.com/ Hiwote’s Instagram: https://www.instagram.com/hiwote.getaneh/ The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering Union Docs: https://uniondocs.org/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
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About Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.
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