Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, a...
You’ll Want to Start Using This Brilliant Marketing Strategy
Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode!In this episode we’ll be covering:How a focus on customer experiences creates more engaging content. Incorporating the words and experiences clients and customers use into your marketing content to engage potential buyers.Analyzing websites and reviews can provide insights into creating effective messaging.Collecting testimonials and feedback to help refine your messaging and understand the client's perspective.Conducting interviews with previous clients or ideal customers can provide valuable insights into why they chose your product or service.Three key questions to ask past or ideal clients: why they bought, how they felt before their purchase, and why they would recommend it.Links to videos in this episode:TikTok VideoOther episodes you might have missed:Episode 006: Selling a Lifestyle, Not Just a ProductEpisode 010: Turning Testimonials into Engaging Content for More SalesEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 023: Create Content That Pops by Knowing Why People Want to BuySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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12:51
Start Talking About Yourself in Your Content
I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode we’ll be covering:We’ll look at examples of viral reels that are using I, Me, and Our in the hooks.Why we love to see demos of your process!What creating valuable content really looks like (it’s not educating…)The importance of storytelling and showing your personal journey, creating human connection.Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend.Studying these reels and applying these strategies to your own content (without copying!)Links to reels in this episode:Reel 001: Couple RoutineReel 002: Epic Wedding SongsReel 003: PediatricianReel 004: Non-Toxic Body CareReel 005: White WineOther episodes you might have missed:Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 030: Attract New Followers with Talk to Camera ReelsEpisode 040: Build More Connections with Everyday MomentsEpisode 049: Relatable Humor That Says “They Get Me!”Send a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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10:39
Stories Work! Here’s How to Make Them Work for YOU
If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering:My own business journey with Instagram Stories and how they changed everything.Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way!Strategically using stories to make sales (I’ll walk you through my go-to method!)Sharing daily stories and connecting over mundane day to day activities. Using your goals to define your story strategy.More episodes:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsEpisode 043: We’re Getting Back to Basics and Loving Our ContentSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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12:01
Relatable Humor That Says “They Get Me!”
We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share.In this episode we’ll be covering:How relatable content, especially humor, bonds people.Humor isn’t for everyone, many viral accounts succeed without humor, so don’t feel the pressure to create something that doesn’t feel right for you.Try using ChatGPT prompts to generate creative content ideas that your audience will connect with.We’ll talk through three common types of funny content for regular posting.Create evergreen content that doesn't rely on trends.Embrace trial and error throught testing and tweaking content strategies for success.Links to reels in this episode:Reel #1: Drinking + GolfingOther episodes you might have missed:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)Episode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
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10:19
THIS is the Secret to Success on Instagram
Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares.In this episode we’ll be covering:Creating and sharing platform specific content: knowing your audience and the types of content that are successful.The importance of having a solid message to share with your audience.Test, try, and tweak!Content planning around specific events and holidays that your audience might be looking for.Creating simple and specific content, use scenarios and identifiers that enhance relatability.Group chat hero? We’ll look at what makes content shareable and how to start applying it.The role of humor in content (PS: Stay tuned for an upcoming episode around humor!)Links to reels in this episode:Reel #1: Balloons!Reel #2: St. Lucia ResortReel #3: Etsy TemplateReel #4: PassportOther episodes you might have missed:Episode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 034: Is Engagement the Most Important Metric on Instagram?Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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