Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things relate...
Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. However, this one we called Ask a Florist featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about: farmer-florist relationships, design tips for weddings, marketing flowers to florists, must-have greenery for bouquets, planning wedding florals, and pricing your flowers, among others.MentionsEllen’s newsletter signupEllen’s YouTube ChannelFlowerMore CommunityFollow on Instagram: Ellen Frost Flowers, Local Color FlowersEllen Online Courses: Florist School Online, Preparing to Sell to FloristsShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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#334: "Should You Sell to Florists?" with Ellen Frost
Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it.MentionsEllen’s newsletter signupEllen’s YouTube ChannelFollow on Instagram: Ellen Frost Flowers, Local Color FlowersEllen Online Courses: Florist School Online, Preparing to Sell to FloristsShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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#333: Bringing Joy Through Flowers - Meet Tricia and The Simple Sunflower
I’m thrilled to share an inspiring story with you today. I want to introduce you to Tricia from The Simple Sunflower, an organization that’s making a big difference in our community by repurposing flowers for those in need. In my chat with Tricia, you'll learn what they do, how they do it, and ways to apply this in your own community as well. Together, we can bring a little more joy into the world, one bouquet at a time!MentionsThe Simple Sunflower: Website, InstagramShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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#332: Are You Digging Your Business’s Grave?
Are you planting for success or setting yourself up for failure? Today, I’m excited to talk about something that many flower farmers, especially those just starting, often overlook. Are you a part-time flower farmer planting for a full-time flower farmer? This question is crucial to your success in the flower farming business.The bottom line is, don’t plant a full-time garden with part-time hours. Be realistic about what you can handle. And most importantly, don’t feel pressured to grow everything in your first season. Take your time, enjoy the process, and grow at a pace that works for you. I hope this helps you see the path to success in flower farming more clearly!MentionsLisa's Course, Flower Farming School OnlineShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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#331: Dave Dowling's December Q&A, Ask A Flower Farmer
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share his knowledge with our listeners!Topics CoveredManaging gladiolus bulbsPeony growing & maintenanceHydrangea pruningHoliday arrangements using seasonal foliageGrowing bulbs in cooler temperaturesTiming your plantings for Christmas flowersStoring & planting Iris bulbsDirect sowing cool season hardy annuals (Cool Flowers)Episode originally aired 12/11/24 on Instagram. Join Lisa and her guest hosts Wednesdays at 12:30PM Eastern time to get your cut flower growing questions answered by the experts!MentionsDave's Course: Bulbs, Perennials, Woodies, and More!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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