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Bourbon Pursuit

Bourbon Pursuit
Bourbon Pursuit
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  • TWiB: Pursuit Spirits officially opens on Whiskey Row, Fred Minnick has a new book set to release, Uncle Nearest is given a gag order
    It's This Week in Bourbon for August 15th 2025. Pursuit Spirits on Whiskey Row is officially open, Fred Minnick has a new book set to release, and Uncle Nearest is given a gag order.Show Notes: Pursuit Spirits has opened a new two-floor experience on Louisville's Whiskey Row, featuring immersive tastings, a cocktail lounge, and the new Bourbon Pursuit podcast studio. Mellwood Past and Present tasting experience takes you through the history of Louisville's Mellwood Distillery and its resurgence with Pursuit Spirits. Choose Your Own Cocktail Adventure: an expert-led session where you learn to craft custom cocktails, giving you a hands-on education beyond a standard Old Fashioned. Founder Hour: An exclusive tasting with Kenny or Ryan, where you sample unreleased R&D projects and get a behind-the-scenes look at product development. Trial+Error Lounge: The new basement lounge, Trial+Error, is an unpretentious, bourbon-forward cocktail lounge celebrating bold experimentation with signature drinks and a vast whiskey library. The Beverage Program: The Trial+Error lounge offers a curated beverage program with bold, reimagined classic cocktails like the T&E Old Fashioned and the Rye-an Rita, along with small bites. Fred Minnick’s new book, "Bottom Shelf," is now available for pre-order, blending a memoir of his journey from combat veteran to whiskey expert with an investigation into the history of Old Crow. A federal judge is currently deciding on a receivership for Nearest Green Distillery following a lawsuit, as the distillery's attorney has admitted to a cash flow issue and a missed payment. Give 270 is raffling off an ultra-rare bottle of Eagle Rare 25 as the grand prize in their upcoming 20/20 Unicorn raffle, with all proceeds benefiting Central Kentucky non-profits. Barmen 1873 Bourbon is releasing a limited-edition commemorative bottle in partnership with Lainey Wilson for her 2025 Whirlwind World Tour, with a design inspired by her style. Old Fitzgerald has announced its fourth VVS Bottled-in-Bond release, an 11-year-old bourbon with a maroon label, available in limited quantities for a suggested retail price of $169.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • 527 - From Popcorn to Bourbon: The 15 Stars Story
    When does a family business take a venture into bourbon? Well, here's one such story. We sit down with Rick and Ricky Johnson, the father-son team behind 15 Stars Bourbon. Their journey begins in an unexpected place—popcorn—where they turned their specialty brand, Black Jewel Popcorn, into a launching pad for their bourbon venture. The conversation delves into how a college project sparked Ricky's interest in creating bourbon from their unique black corn, leading to a partnership with Bardstown Bourbon Company. The Johnsons share their meticulous approach to blending and flavor proofing using older whiskeys, including 14- and 15-year-old blends. They highlight the role of heirloom corn varieties in shaping their bourbon profiles. And yes, we get school again on what 15 Stars means which reflects Kentucky’s bourbon heritage and Americana. Show Notes: Introduction to 15 Stars Bourbon and the Johnsons' background. How a popcorn business spurred their bourbon dream. The role of heirloom corn in bourbon production. Partnership with Bardstown Bourbon Company explained. Insights into blending techniques and flavor proofing. Emphasizing Kentucky’s bourbon heritage in branding. Strategies for sourcing older whiskeys for their blends. Marketing approaches and consumer engagement. Preview of upcoming innovative bourbon releases. Reflections on community ties within the bourbon world. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Whiskey Quickie: Larrikin Rosewater Bourbon Review
    On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Rosewater. This non-age stated bourbon is 86 proof and $70 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • TWiB: Uncle Nearest is sued for $100M, IW Harper releases a 34 year old bourbon, Parker’s Heritage #19 details are announced.
    It's This Week in Bourbon for August 8th 2025. Uncle Nearest is being sued for $100M and is publicly fighting back, IW Harper releases a 34 year old bourbon, and Parker’s Heritage #19 details are announced.Show Notes: A multi-million dollar lawsuit against Uncle Nearest alleges the company defaulted on loans and misused funds, claims which the owners are calling "demonstrably false". A trademark dispute between Maker’s Mark and a dog treat company named Wigglewow over the name 'Maker’s Bark' has been settled, with Wigglewow agreeing to retire the product. National Bourbon Week will return to Bardstown, Kentucky, from June 14-21, 2026, featuring tastings, dinners, and a street concert. Proof and Wood released Tumblin’ Dice Single Barrel Rye finished in Laird’s Apple Brandy Barrels, a 7-year rye finished for an additional year. New Riff Distilling's 2025 Headliner is an 11-year anniversary blend of five whiskeys, with a portion of the proceeds benefiting the Brighton Center. Buffalo Trace is releasing two ultra-aged wheat whiskey innovations: Weller 18 Year Old and a new blend of Weller Millennium. Goose Island's 2025 Bourbon County Stout lineup, releasing on Black Friday, features six variants with a strong focus on collaborations with Heaven Hill. World Whiskey Society is highlighting its core offering, a 9-Year-Old Straight Kentucky Bourbon Modern Bottle, aged 9 years and bottled at 54% ABV. I.W. Harper has unveiled its rarest offering, a 34-Year-Old Kentucky Straight Bourbon Whiskey from Stitzel-Weller, with proceeds from a Sotheby's auction benefiting Native Son. Larrikin Bourbon Co. is expanding into Tennessee with the release of Tennessee Barrel One, a 121.5 proof cask strength bourbon. Brother Justus Whiskey Company has released its third annual Founder’s Reserve Whiskey, a single malt crafted from Minnesota malted barley and aged in Minnesota oak. Heaven Hill announced the 19th edition of the Parker’s Heritage Collection, a blend of three different mashbills to support ALS research. Jack Daniel's has launched Tennessee Blackberry, the newest addition to its flavors lineup, blending whiskey with blackberry flavor at 70 proof. A. Smith Bowman Distillery is releasing Abraham Bowman Oak Series: Hungarian Oak, a 12-year-old whiskey and the final experimental whiskey in the series. Blue Note Bourbon is bringing back its limited-edition Honey Bourbon Cask, an unfiltered whiskey finished in honey-infused barrels. Yellowstone Bourbon has launched a new line of ready-to-serve cocktails in three flavors: Gold Rush, Old Fashioned, and Espresso. New Riff Distilling is re-releasing its limited Red Turkey Wheat Kentucky Straight Bourbon, a bottled-in-bond whiskey that was last available four years ago. Penelope Bourbon has released Black Walnut Old Fashioned, a ready-to-pour cocktail made with a blend of bourbon and rye, black walnut bitters, and vanilla demerara. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • 526 - Beyond the Bottle: The Data Driving Modern Bourbon Sales with Bruce and Ari of Mash Networks
    We are diving back into the fascinating and often frustrating world of direct-to-consumer (DTC) sales. We're thrilled to reconnect with Ari Sussman and welcome Bruce Fougere, co-founder of MASH Networks, a data-driven software company that's truly shaking things up. Ari wastes no time stressing why DTC isn't just an option for distilleries anymore—it's essential. MASH Networks is arming brands with the crucial tools they need to cut through the noise and break those geographic barriers. Bruce then pulls back the curtain on how their tech leverages data and powerful storytelling to turn casual buyers into lifelong fans. We also talk about how all of this has to build on customer loyalty and why consumers are looking meaningful engagement in the brands they support. Show Notes: MASH Networks' impact on craft distilling. The importance of DTC in the evolving market. Effective use of customer data and analytics. Insights from Mammoth Distillery case study. Utilizing QR codes for consumer engagement. Building emotional connections and community. Strategies for tasting experiences and promotions. Exploring subscription models in craft spirits. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
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