Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals an...
How Arianne Bellizaire stopped chasing the industry’s standard of success
Earlier in her career, Arianne Bellizaire worked hard to build a large firm—only to realize that the pursuit of what she thought success was supposed to look like had taken the joy out of the work. Her biggest pivot point came when she let her old dream go, and started working on a new one: a nimbler team, fresh opportunities, and reclaiming her love of design.This episode was sponsored by Surya and Regina Andrew. LINKSArianne Bellizaire Kaitlin PetersenBusiness of Home
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Ask Us Anything: Regan Baker on how to scale without putting client relationships at risk
San Francisco–based designer Regan Baker joins the show to answer a question from a fellow designer whose five-person firm is going through some growing pains. She’s already brought on a senior-level hire who can run their own jobs with some creative oversight. Now, she’s wondering how she can get some of the junior employees on her team ready for the same level of responsibility. Baker offers advice on communicating a senior designer’s role to clients, the software she uses to track employee progress without micromanaging and how to delegate duties based on an employee’s strengths.This episode was sponsored by Four Hands.LINKSRegan BakerKaitlin PetersenBusiness of Home
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36:56
How Jae Joo unlocked better creative control over her projects
Jae Joo’s work is all about taking a step outside of the status quo. But getting there isn’t a destination; it takes constant effort. On this episode, she explains why it’s essential to attract clients who are willing to take creative risks, and how maintaining control of the project’s design and build teams is an essential part of executing her vision.This episode was sponsored by Surya and Regina Andrew. LINKSJae Joo Kaitlin PetersenBusiness of Home
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49:54
Ask Us Anything: Courtney McLeod on developing systems to power your projects
On the inaugural episode of the Ask Us Anything podcast, New York designer Courtney McLeod answers an anonymous question from a fellow designer who’s been in business for herself for about a year. At this point, she knows what a successful project should look like—but without a clear process in place, she often finds herself searching her notes for the next step. McLeod offers a roadmap for establishing clear internal and external systems built out of your existing workflow.This episode was sponsored by Four Hands and Crypton.LINKSCourtney McLeodKaitlin PetersenBusiness of Home
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Caroline Gidiere on setting her rates for the clients she wants
Caroline Gidiere’s trajectory at the helm of her firm is a masterclass in growing with intention. She explains how she carefully deliberates over which projects to take, and on making sure her rates reflect the type of clients she aspires to work with.This episode was sponsored by Ethan Allen and The Shade Store. LINKSCaroline GidiereKaitlin PetersenBusiness of Home
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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